Brooke Galyan

Account Executive

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  • LocationCharlotte, United States

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Websites
  • Businesses Development
  • Account Management
  • Brand Management
  • Client Services
  • Networking
  • Project Management
  • Social Media Marketing
  • Event Planning
  • Communications
  • Relationship Management

Work history

Currently

Account Executive

Retail Sports Marketing

Mar 2016
  • • Work closely with my client Stanley Black & Decker (SB&D) to develop a deep understanding of all business models in order to create sales-driving marketing programs at key accounts and deliver high return on investment. • Develop turnkey programs that are executed both nationally and internationally. Program development and execution includes ideation, creative design of program elements, budget, digital support and event execution. • Leverage current portfolio of SB&D corporate assets to design and manage unique experiential marketing events that global business units can activate to drive annual sales goals. • Execute planned activation at various sporting events which meet and exceed the client's goals and expectations. Platforms of expertise include NASCAR, La Liga, Walt Disney World Resorts, Major League Baseball, Professional Bull Riding and Music & Entertainment. • Communicate project status reports to maintain a continuous knowledge base with key stakeholders on all creative elements, budgets, timelines and potential obstacles.

2016

Account Manager

Kinetic Channel Marketing

Jul 2015 - Mar 2016
  • • Kinetic is a channel marketing company focused on working with companies who rely on a distribution channel in order to market and sell their products and services (such as a dealer network, franchise locations, retail stores, value added resellers, etc.) • We focus on training, motivating, communicating and marketing to all levels of the channel so that the people working directly with our client’s prospects and customers are best representing the brand at retail. • We have offices in Indiana and Charlotte and are proud to have experience with clients such as Audi, BMW, Comcast, Daimler Trucks North America (Freightliner Trucks, Sterling Trucks, Western Star Trucks, SelecTrucks, Freightliner Custom Chassis Corporation, Detroit Diesel, Daimler Truck Financial), Intel, Nike, Volkswagen and others to enhance their experience at retail. Specialties: Dealer sales training Dealer reward and recognition programs Sales promotion and incentive programs Customer retention and loyalty programs Lead generation Customer experience initiatives Mobile marketing Dealer product launch support and initiatives Research/mystery shopping Dealership point-of-sale Public relations/press launch events

2015

Account Executive

Ginger Griffin Marketing Design

Jun 2013 - Jun 2015
  • • Work directly with the agency staff on client projects and help manage client accounts • Create client proposals • Develop copy for newsletters, flyers, press releases and radio & television ad scripts • Designing and send weekly online email blasts • Gather content for client assignments • Setup & management for social media websites • Media buying and ad placement • Integrated marketing plans • Direct mail campaigns • Sponsorships • Client promotional items • Event planning

2015

Account Executive

Ginger Griffin Marketing Design

Jun 2013 - Jun 2015
  • • Work directly with the agency staff on client projects and help manage client accounts • Create client proposals • Develop copy for newsletters, flyers, press releases and radio & television ad scripts • Designing and send weekly online email blasts • Gather content for client assignments • Setup & management for social media websites • Media buying and ad placement • Integrated marketing plans • Direct mail campaigns • Sponsorships • Client promotional items • Event planning

2014

Senior Project Manager

DLK Promotions

Jul 2013 - Dec 2014
  • DLK PROMOTIONS • Create and assists with marketing projects and advertising • Create graphic designs for apparel, promotional items • Design fliers, and other promotional items representing DLK services and upcoming specials • Sales and service for both new and existing customer accounts

2013

Instructor & Choreogapher

All Day Cheerleading, Inc

Apr 2009 - Sep 2013
  • • Point Deduction Judge at Cheersport Competition (2013 - 2015) • Manage cheerleading camps and competitions throughout the year • Judge cheerleading tryouts around North Carolina and South Carolina for All-Star teams, middle schools and high schools

Education

2013

Public Relations, Advertising, and Applied Communication

Gardner-webb University

Jul 2009 - Jul 2013
  • Bachelor of Arts (B.A.)