Work history
Account Executive
• Work closely with my client Stanley Black & Decker (SB&D) to develop a deep understanding of all business models in order to create sales-driving marketing programs at key accounts and deliver high return on investment.
• Develop turnkey programs that are executed both nationally and internationally. Program development and execution includes ideation, creative design of program elements, budget, digital support and event execution.
• Leverage current portfolio of SB&D corporate assets to design and manage unique experiential marketing events that global business units can activate to drive annual sales goals.
• Execute planned activation at various sporting events which meet and exceed the client's goals and expectations. Platforms of expertise include NASCAR, La Liga, Walt Disney World Resorts, Major League Baseball, Professional Bull Riding and Music & Entertainment.
• Communicate project status reports to maintain a continuous knowledge base with key stakeholders on all creative elements, budgets, timelines and potential obstacles.
Account Manager
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• Kinetic is a channel marketing company focused on working with companies who rely on a distribution channel in order to market and sell their products and services (such as a dealer network, franchise locations, retail stores, value added resellers, etc.)
• We focus on training, motivating, communicating and marketing to all levels of the channel so that the people working directly with our client’s prospects and customers are best representing the brand at retail.
• We have offices in Indiana and Charlotte and are proud to have experience with clients such as Audi, BMW, Comcast, Daimler Trucks North America (Freightliner Trucks, Sterling Trucks, Western Star Trucks, SelecTrucks, Freightliner Custom Chassis Corporation, Detroit Diesel, Daimler Truck Financial), Intel, Nike, Volkswagen and others to enhance their experience at retail.
Specialties:
Dealer sales training
Dealer reward and recognition programs
Sales promotion and incentive programs
Customer retention and loyalty programs
Lead generation
Customer experience initiatives
Mobile marketing
Dealer product launch support and initiatives
Research/mystery shopping
Dealership point-of-sale
Public relations/press launch events
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Skills
- Advertising
- Digital Media
- Marketing PR
- Branding
- Websites
- Businesses Development
- Account Management
- Brand Management
- Client Services
- Networking
- Project Management
- Social Media Marketing
- Event Planning
- Communications
- Relationship Management
Education
Public Relations, Advertising, and Applied Communication
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Bachelor of Arts (B.A.)