Bruce Abels (aka Ready, Willing & Abels) is an award-winning copywriter, creative director and verbal brander with 25+ years creating advertising for local, regional and national clients. Over the years, Abels has worked in every medium, and in virtually every category; from burritos to biotech, mutual funds to malls, healthcare to hospitality, real estate to retail, apparel to attorneys… the alliterations can go on.
Work history
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Owner | Creative DirectorReady, Willing & Abels
Denver, United StatesFull Time
Ready, Willing & Abels is a creative branding firm whose creative practice includes copywriting and verbal branding in all of its forms—from strategic positioning and name/tagline development to advertising campaigns, scriptwriting, collateral and more. We take great pride in being a collaborative partner who goes the extra mile for clients.
RW&A is founded on the premise of giving clients “creative that works,” whether that means building awareness, changing perceptions, increasing sales and so on. Over the years, RW&A has helped consumer, business-to-business and non-profit clients meet or exceed their goals and objectives with creative work that’s as effective as it is memorable.
Skills
- Ad Copywriting
- Copywriting
- Marketing
- Marketing Strategy
- Producing
- Creative Direction
- Creative Advertising
- Creative Branding
- Voice Over
- Branding Projects