Bryce Groves

Creative Director Etcetera

Auckland, New Zealand
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About me

At heart, I’m your classic advertising art director – driven by great ideas, beautiful visuals, and slight obsession with fonts. But as my career has evolved from agency life to freelance and back again, I’ve blended that big-agency pedigree with experiences in healthcare communication, documentary filmmaking and eclectic collaborative projects. As well as gathering practical skills and industry wisdom, I have developed a personal mission and working style. I believe that whether it’s a corporate film, a direct mail piece, or a simple strapline, we can (and should) always speak to an audience with honesty and integrity, and a genuine human voice.

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  • Concept
  • Advertising
  • Creative Direction
  • Camera Operation
  • Script Development
  • Idea Generation
  • Branding Ideas
  • Consumer Health
  • Charity Advertising
  • Corporate Film

Companies I’ve worked with

  • F


    • L


      • Advertising
    • E

      Essence the Health Agency

      • S

        Syneos Health Communications

        Work history


        Senior Art Director

        Syneos Health Communications

        Jun 2019
        • London, United Kingdom
        • Full Time
        • After a big start at Syneos working mostly on video-based campaigns and tactical B2B films, I returned to my native country of New Zealand during the Covid-19 pandemic. I am currently working remotely for Syneos from Auckland; but always open to discussing new opportunities, on any side of the world.


        Freelance Creative Director Etcetera


        Oct 2017
        • Brighton, United Kingdom
        • Freelance
        • I work and collaborate with a mix of other creatives, agencies, production companies and standalone clients, remotely from Brighton, onsite in London, or internationally. I’ve done concept creation, creative direction, pitches, graphic design, copy/scriptwriting, storyboarding, event photography/ filming, and many aspects of video production for brands such as UK charity SCOPE, Red Bull and Roche, and work with PR agencies and London film production house Passion Pictures.


        Creative Director

        Essence the Health Agency

        Jun 2016 - Jun 2017
        • Auckland, New Zealand
        • Full Time
        • Essence is a nimble independent healthcare agency with a diverse list of clients including Novartis, Merck and digital businesses. I spent a year here in a hands-on role, working closely with clients, curating briefs, designing, writing, managing a freelance-based studio, and championing better creative.


        Art Director


        Jun 2008 - Dec 2011
        • Windsor, United Kingdom
        • Full Time



        Clio Healthcare

        Clio Awards

        • 2x Bronze for Animation