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Critical and Curious. I combine human and cultural insights in a creative way to communications and branding challenges, helping clients build better businesses. I care about people and numbers. The balance between qualitative and quantitative research leads us to a deeper understanding and a finer engagement. I am an original and passionate creative dedicated to providing fresh ideas around unique stories. Graduate with a passion for disruptive and original advertising and marketing. Commercially focused and strategic thinker.
Insight empowers clients with Intelligent Technology™ solutions to realize their goals. As a Fortune 500-ranked global provider of hardware, software, cloud and service solutions, Insight's 5,700 teammates provide clients the guidance and expertise needed to select, implement and manage complex technology solutions to drive business outcomes. Responsibilities: • Breaking down macro and micro insights. • Giving our team an informed opinion as to angles we can take on a campaign and what strategy to adopt. • Probing through these insights and trends (finding an informative outlier). • Develop the basis of a strategy with possible directions we can take from the acquired information above. • Design & execute of Go‐to-Market offerings which provide a unique value proposition to Hosting and ISV partners allowing Insight to differentiate from competitors in market. • Responsible for assessing the Hosting and ISV partner demand and work in partnership with the Hosting Director, Cloud Director & the Vendor Alliance Manager to define a unique Go‐to‐Market offering which allows us to sell true business value to hosting and ISV partners, drive incremental revenue & profit growth and differentiates us from competition.
Cobweb provides cloud communication tools and services to a wide range of SMBs. Vuzion is an innovative cloud aggregator born from Cobweb. Both Cobweb and Vuzion are the number one independent cloud hosting provider in Europe. Vuzion delivers bespoke cloud solutions through a partner ecosystem. Responsibilities: • Administered the company’s marketing and advertising including; deliberate planning and goal setting, development of brand awareness and Online reputation, content management, SEO (search engine optimisation) and generation of inbound traffic and the cultivation of leads and sales. • Lead on all aspects of end-to-end B2B / B2C / B2P Campaign management in Cloud industry, from strategy and planning, design, targets, budget, execution and reporting. • Accountable for creation and management of Microsoft, Symantec and Acronis campaign briefs and a single point of contact for various stakeholders, throughout the life of each campaign. • End to end delivery of our key marketing campaigns, supporting marketing propositions and new product launches delivered seamlessly within budget and time constraints. Achievements: • Highlight 1 - Delivering Microsoft's Cobweb/Vuzion messaging and branding with 'Thinking Outside the Mailbox' - held up at Microsoft's World Partner Conference as a USP messaging all partners should aim for. • Highlight 2 - Led the team on the launch of 'Cobweb Complete', the largest and most successful product launch in Cobweb's 20-year history.
Responsibilities: • Gather market/ consumer insights / breaking down macro and micro insights. • Creating a competitive analysis, giving the client an informed opinion as to angles we can take on a campaign and what strategy to adopt. • Probing through these insights and trends (finding an informative outlier). • Developing the basis of a strategy with possible directions the brand can take from the acquired information above. • Pitching to Brand and proposing channels with creative advertising concepts and campaign strategy involving; brand development, target customer identification, objective setting, design and development strategy, content strategy, promotional strategy, engagement strategy, conversion strategy and measurement and analytics reporting. • Brands include Livity (Unilever), Microsoft, The Inner Circle, Magnet.me and 1SE. • Lead on touch points on The Inner Circle brand including the brand identity refresh January 2016. Achievements: • Highlight 1 - Working with the Unilever Foundry on nurturing young social entrepreneur’s business' to success, creating unique disruptive concepts to optimise awareness and boost sales. • Highlight 2 - Inner Circle nominated for: Online Dating Brand of the Year 2016, Dating App of the Year 2016 and Niche Dating App of 2016 at the European Dating Awards
Cardiff University History Treasurer, in charge of over 300 members finances, having the healthiest finances in the history of the society. Giving the society the chance to expand and help the local community with charitable donations. These donations changed quarterly, with every event concerning a different charity. I was also the coordinator of these events,