Bryony Hatherley

Brand Management & Marketing

  • LocationLondon, United Kingdom

About me


Having worked for seven years in Fashion Retail - from in store to Head Office level - accompanied with the last two years I've spent working in the Fashion Tech industry, it's safe to say my skills are varied and extensive. My time spent working in customer facing roles, which lead me onto merchandising and operational positions, has meant I am aware of the fast pace of fashion retail and accept that no two days are the same. This is also true of my two current roles in which I specialise in reaching out to brands and building relationships within the fashion tech industry. Juggling two job roles that didn’t even exist up until a few years ago means I feel like I’m breaking new ground in my career and adapting every day.



  • Fashion
  • Marketing PR
  • Blogging
  • Brand Management
  • Styling
  • Social Media
  • Excel and Powerpoint
  • Google Analytics Basic
  • Customer Service and Sales
  • Operational Admin
  • Retail and Customer Service

Work history


Brand Management & Marketing

Snap Fashion

Apr 2014
  • My role focuses on researching, finding and connecting with fashion brands to feature on the Snap Fashion website and app. It is my responsibility to make sure we are collaborating with the right retailers and I must work alongside them to build a strong and positive relationship, which means attending press days, networking events, etc. I also handle the promotional exposure and marketing for Snap Fashion to ensure the company is being correctly represented.


Service Representative


Sep 2013 - Jan 2014
  • My first role within a Head Office environment which required me to; respond to customers via email and telephone (regarding products on the site, delivery queries, returns policy, etc) I also worked closely with the Merchandising and Buying departments, we would discuss the designers that we sold on the site and be informed of any new designers that would be going live. I was required to have an extensive knowledge of all the designers and brands as most customers would want style advice regarding certain products, so I had to know traits of the designers usual items and if that designer would appear on the site again (as the sales ran for a limited time only).


Visual Merchandiser


Jul 2012 - Aug 2013
  • Within this role I would oversee the whole of the Accessories department within a flagship store, ensuring that the product delivery was done, new product was merchandised into the current trends and targets were being met/ exceeded. I regularly had to work night shifts along side the visual merchandising team to merchandise the department, and I worked on 2 of the model store set ups. Whenever we would have store visits, I would be present within the department and have to discuss how the trends were reflected through the non clothing product, as well as demonstrate my knowledge of the best sellers. I would analyse weekly stock reports alongside management and I had to be aware of how the department was performing in regards to the stock levels and the best selling products.



All Saints

Jan 2011 - Nov 2011
  • Within this role I had to deliver an exceedingly high level of customer service to a "personal shopper" level of expertise. I had to be entirely up to date on my knowledge of the key looks, and the All Saints LookBook which was on the website (learn the names of each product and which outfit they had been styled in online so that I could easily guide the customer through our store by referring to the looks) I would also help customers with new outfits, based on their personal style and preference.



Humanities Critical Studies

University of Brighton

Aug 2009 - Apr 2012