Bryony Hatherley

Bryony Hatherley

Partnerships ManagerLondon, United Kingdom
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Pip Jamieson
Alex Mellon
Sara Taglioretti
Bryony Hatherley

Bryony Hatherley

Partnerships ManagerLondon, United Kingdom
About me
Senior Affiliate and Partnerships Manager with 6 years of experience across Fashion and Lifestyle brands. Previous clients worked with include: The Outnet | Weekday | British Airways | Stylist | TUI | Oliver Bonas | Nespresso | With a career beginning in fashion retail and merchandising, I began to develop my affiliate and digital marketing knowledge in a tech start up environment. I have since gained experience of partnerships within the fashion & lifestyle industry from various sides; media content publishers, corporate agencies and most recently in-house at a fashion brand.
Work history
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    Commercial Partnerships Managersaint and sofia
     - London, United KingdomFull Time
    Devised and implemented the Affiliate and Commercial strategy across the UK and US for this growing sustainable fashion brand. Day to day, I managed the portfolio of our premium Affiliate publishers, with a view to drive brand awareness and incremental revenue. Alongside this I also handled the relationship with Commercial Fashion and Lifestyle publications such as Sheerluxe, Culture Whisper and Daily Mail. I would manage communications with these partners, sharing details of new collections so that their fashion focused audiences became familiar with the latest products.
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    Account ManagerNeo Media World
     - London, United KingdomFull Time
    As the account lead for a key travel client, I was responsible for the day to day management of their Affiliate programme and provided a high level strategic and data focused input. I liaised with the client and large portfolio of partner sites to develop media plans, strategise and then implement seasonal campaigns and activity online across multiple regions. I kept regular lines of communication open with the other channels (Display, Social, PPC) so that we could best align and run cross channel strategies to support with the client marketing plans and have full visibility in the digital space. I managed and trained the two Account Executives that helped with the day-to-day running of the accounts; often working together to create weekly and monthly reports, and general communications to our client and the varied partner sites.
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Skills
  • Brand Management
  • Digital Marketing
  • Affiliate Management
  • Social Media
  • Fashion Styling
  • Fashion Retail
  • Visual Merchandising
  • Account Management
  • Digital Advertising
  • Media Campaigns