About me
Specialities: Brand Strategy & Positioning, Advertising, Strategic Influencer Marketing, Social Strategy & Events.
Projects
- Hotels.com #HotelLife Launch: Influencer CampaignInfluencer travel content is oversaturated and largely unoriginal and so with OTA Hotels.com, our job was to activate an influencer-lead and Insta-worthy travel campaign without using a travel influencer for the launch of their new platform #HotelLife. Pets have long marked their rightful place in the influencer world and this genre of creator represented an untapped opportunity for something completely original in a travel campaign. Our search took us through cats, dogs and people with pets,
- Hotels.com #AccidentallyTokyo: Influencer CampaignGlobal OTA Hotels.com tasked us with revamping their influencer approach. Using a bespoke influencer POV, we found a way of cutting through the noisy world of online travel content by avoiding working with travel influencers. Traditional influencer marketing takes a top-down approach, starting with an individual to reach their audience. Our approach seeks to first understand our audience and what we can offer them, before identifying influencers to connect with them. Only after we analysed our
- MTV Teen Mom UK Season 5 Launch: Influencer CampaignTo promote the launch of MTV’s Teen Mom UK Season 5, MTV approached us with a brief to work local and active voices online. To re-attract existing viewers of the show from season 4, and to also extend reach to persuadable 16-34-year-olds, we created a cast of rising and relevant parenting influencers. Watch-along TV doesn’t need bigger pieces of content to drive awareness, but content which can hold continued conversations around the discussion points the show raises. With this strategy in min
Skills
- Client Management
- Event Coordination
- Marketing Strategy
- Design
- Brand Creative Strategy
- Project Management
- Influencer Management
- Brand Activation
Education
U
U
English Literature (BAUEA
Norwich, United Kingdom