About me

A few-trick pony.

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Projects

• 3

  The Gourmet by Ranch MarketThe Gourmet is a premium supermarket in Surabaya, established by PT Supra Boga Lestari Tbk, who have been developing Ranch Market in Indonesia. Below are some of the copywriting work that I've done for this client.
• #PunyaSimpenan - TreasuryOne of Vasco's first ventures into the island of communications, presenting our work with Treasury to launch their online gold transaction app.
• VICE IndonesiaTapping into the everyday problems (well, makeup-wise) of a 20-something Indonesian woman. Click here to check out my articles.
• 1

  VICE x Tokopedia: A Day In the Life of an Instagram Mom‘The Road’ is a series by VICE x Tokopedia that presents profiles of seemingly "common" people who have the bravery to chase after their dreams despite doubts and obstacles, and who have become respected figures in their own field. #MulaiAjaDulu Click here to read the full article.
• rubbersouled.comIt's funny how one of my passions stemmed from something I despised growing up. If you have known me from post-Jakarta, it would probably be hard to believe that I hated clothes and makeup right? Yet, this is something I have invested my time in for the past couple of years, precisely after moving to London. Rubbersouled.com is yet another place on the Internet for me to channel my love for beauty and style, in the form of photography and writing. Click here to visit my website.
• My First Record - HMV (University Project)PR Campaign created as part of the Digital PR module in my Bachelor's Degree. Campaign name: My First Record Client: HMV Year: 2016

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Work history

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Marketing CoordinatorMitra Adiperkasa
Jul 2019Jakarta, IndonesiaFull Time
Brands handled: Swatch and Dorothy Perkins. -- Mitra Adiperkasa (MAP) is the leading lifestyle retailer in Indonesia with over 2,300 retail stores and a diversified portfolio that includes sports, fashion, department stores, kids, food & beverage and lifestyle products. Some of MAP's iconic brands include Starbucks, Zara, and Marks & Spencer.
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Copywriter & StrategistVASCO: Visual and Strategic Branding Collective
Oct 2018IndonesiaFull Time
- Copywriting (including space branding, social media, determining tone of voice, constructing brand story) - Creating social media plan and strategy - Branding and market analysis

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Skills

• Beauty PR
• Beauty Writing
• Video Editing
• Videography
• Influencer Marketing
• Photography
• Fashion Blogging
• Branding
• Adobe Premiere Pro
• Adobe Photoshop

Education

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MA Strategic Marketing CommunicationsUniversity of Greenwich
Sep 2016 - Oct 2017London, United Kingdom
Dissertation: Scepticism in Beauty & Fashion Vloggers Modules: - Managing Direct & Digital Marketing Relationships - Branding - Relationship Marketing and eCRM - Inside the Customer's Mind - Developing Advertising & Promotional Studies
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BA(Hons) Advertising, PR and MediaMiddlesex University
Sep 2013 - Jul 2016London, United Kingdom
Dissertation: How vloggers change the advertising / PR practice of beauty brands. Modules include: - International & Digital Public Relations - Advertising - Media Production - Promotional Practices - Issues in Promotional Culture - Visual Cultures - Culture, Consumption and Identity - Research Techniques - Media Analysis

Awards

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Best Cinematography & Best ActressBinus International School Serpong
Student movie awards