About me
We are a digital creative team from Spain with a bouncy branding.
Happily together since '08, we've worked in on & offline agencies, collected over 25 recognitions in festivals such as Cannes and El Sol, lectured about digital campaigns and product creation at Miami Ad-School Madrid, and recorded 1 office crush.
We love to get our hands dirty on insight digging, creative thinking, idea selling, and every single step needed to ship meaningful campaigns. Not just beautiful interruptions.
Projects
- 360 Rider“With Movistar, you don’t watch MotoGP, you live it”. That’s the brand’s core message for motorcycling. They have some reasons, like teaming up with Yamaha, or broadcasting MotoGP with 6 different viewpoints you can switch at your will. That’s cool but, you know, “living” implies something more. IDEA What if you could experience how it feels to ride a Yamaha YZR-M1?
- A most unusual ginHendrick's is exclusive. That's not a secret, as it is printed on its label, felt it in your pocket, and tasted on its truly delightful imagery. It was a pleasant challenge for us to work for this brand for 2 years with the Unusual Rose & Cucumber Society, the community for our brand lovers filled with brand events, CRM, social media content and our greatest yet influenced by liquor passion.
- Tattoo AdmissionA TATTOO ADMISION COMMUNITY Tattoos are now part of our mainstream culture. Back in the 50s, when the Old School tattoo father Norman "Sailor Jerry" Collins inked people in his Hawaii Studio, it was rebellious. It was for sailors, soldiers, pinups, rock stars and misfits. It was not a David Beckham thing. And so The Original Sailor Jerry Spiced Rum is. IDEA Respect the legacy of Sailor Jerry creating a digital community with tattoo admission.
- THE SL STINGBeware of your dreams. Specially, if it’s a 630hp dreamcar. Mercedes Benz is perceived as an old, exclusive brand in Spain.This is why they launched “something is going on Mercedes”, a brand message that tries to connect with a broader and younger audience. In this particular case, the car is no other than the Mercedes SL, a legendary sportscar on its sixth edition starting at 112K €. Well, that sounds exclusive. IDEA How can we offer the driving experience of a dreamcar like the SL to the millions of fans who can’t afford to pay it?
- I Off YouSmartphones make our lives easier. But it can also complicate your relationship if you’re hooked on it. As we now have the "you pay more attention to your phone than to me" thing. IDEA Surprise your significant other for Valentine's Day with a priceless gift: quality time at its best, with I Off You.
- The digital book prototypeTABLETS SHOULD IMPROVE A READING EXPERIENCE, NOT DIMINISH IT. 15 years after the first open e-Book and 7 years since Amazon Kindle, this is a relevant question to ask. Kindle skyrocketed the ebook market sales, one out of four books read in the US is electronic, we have better displays than ever to read them with the iPad mini… Yes But this past 3 years the market growth has flattened. The ebook boom has stopped. So maybe it’s about time to consider if the digital experience of the ebook, specially for tablets, needs a fresh thinking. We took our most loved publisher to try our best.
Work history
Senior Digital Creative Team
As a senior digital team, we've shared morning coffees, international pitches, freelance thrillings and personal projects. If you think we're a good fit for your -hopefully- indecent proposal, drop us a line!
hola@bustoymiguelez.com
Instructors
Teaching as a threesome along with Ana Martín.
Learning a bit from every single student of the program. Getting paid for it.
Courses given so far:
Product Creation - 4Q '14:
Nurturing digital products that go beyond ad budgets and timings, from insight thinking to prototyping.
Digital Campaigns - 2Q '15:
Curating digital campaigns for taste improvement, and surfing a shitload of digital briefs for skills honing.
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Skills
- Advertising
- Writing
- Art Direction
- Copywriting
- Digital
- Applications
- Creative
- Online Campaigns
- Illustrator
- Office
- Photoshop
- Powerpoint
- Word
- Copywriting
Awards
The FWA (Motd)
Digital Book Prototype (side project).
Inspirational Awards (Bronze)
Movistar '360 Rider'.
Mobile Campaign.
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