I'm a strategic thinker interested in using behavioural science, creativity and design thinking in the optimization of sociocultural, economic and technology systems. With 4+ years working within the tech and creative industries, I help companies and brands build innovation strategies, discover unmet customer needs and ideate culturally relevant solutions with a focus on user & customer experience.
Strategy ConsultantFuel Consulting
London, United KingdomFull Time
Designed a strategic framework for a citizen behavioural-change project. • Performed in-depth research of the client’s cultural, economic and social challenges. • Outlined new market opportunities and strategic pathways. • Developed a placemaking project to drive a positive perception-change internally and externally. • Elaborated trends reports and case studies on various related industries. Client: Ministry of Tourism (Middle-Eastern Government)
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- Strategic Planning
- Art Direction
- Brand Strategy
- Innovation Strategy
- Behavioural Insight
- Business Strategy
- Concept Creation
Product and Service DesignSUGAR Network for Design Inno
The ME310 is a global, interdisciplinary and project-based course with a true integration between engineering, business and design disciplines. Using the Stanford/IDEO design process (prototyping, testing and iteration) our global team is designing an integrated ecosystem of solutions to tackle an industry challenge.
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