Caetana Cruz

Caetana Cruz

Strategy ConsultantLondon, United Kingdom
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Poppy Jamieson
Caetana Cruz

Caetana Cruz

Strategy ConsultantLondon, United Kingdom
About me
I'm a strategic thinker interested in using behavioural science, creativity and design thinking in the optimization of sociocultural, economic and technology systems. With 4+ years working within the tech and creative industries, I help companies and brands build innovation strategies, discover unmet customer needs and ideate culturally relevant solutions with a focus on user & customer experience.
Work history
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    F
    Strategy ConsultantFuel Consulting
    London, United KingdomFull Time
    Designed a strategic framework for a citizen behavioural-change project. • Performed in-depth research of the client’s cultural, economic and social challenges. • Outlined new market opportunities and strategic pathways. • Developed a placemaking project to drive a positive perception-change internally and externally. • Elaborated trends reports and case studies on various related industries. Client: Ministry of Tourism (Middle-Eastern Government)
    C
    C
    Brand StrategistCertain
     - London, United KingdomFull Time
    Brand Strategy.
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Skills
  • Strategy
  • Strategic Planning
  • Research
  • Art Direction
  • Brand Strategy
  • Innovation Strategy
  • Behavioural Insight
  • Business Strategy
  • Concept Creation
Education
    S
    S
    Product and Service DesignSUGAR Network for Design Inno
    Porto, Portugal
    The ME310 is a global, interdisciplinary and project-based course with a true integration between engineering, business and design disciplines. Using the Stanford/IDEO design process (prototyping, testing and iteration) our global team is designing an integrated ecosystem of solutions to tackle an industry challenge.
    D&AD logo
    D&AD logo
    AdvertisingD&AD
    London, United Kingdom
    Intensive advertising course led by industry leaders from the best innovation, design and creative agencies in London.
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Awards
    T
    T
    TTB CreamThe Talent Business
    Global Annual Showcase of Young Creative Talent
    Daniel Marks - Creative Headhunters logo
    Daniel Marks - Creative Headhunters logo
    Planning AcademyDaniel Marks - Creative Headhunters
    Strategy Competition Judged by 30+ top class Advertising Agencies