About me
During my five years at a top international e-commerce company, Wayfair LLC, I took on various roles. Initially located in the Boston office, I began in customer service and quickly progressed to assistant buyer. I later relocated to the London office as buyer, and for over two years have been working as merchandiser. Throughout these roles, I was able to gain strong transferable skills which I can swiftly carry and apply to my next opportunity.
Work history
Site Merchandising ManagerSwoon
- 91-93 Great Eastern St, London EC2A 3HZ, UKFull Time
- Owning, organising and defining customer experiences through means of site and competitor analysis.
-Manage the schedule and workflow of the Junior Content Executive to ensure product launches were done in a timely and efficient manner.
-Using Magento to update the site with stock levels, cross-sell, promotions, and new product launches.
- Working alongside with Business Intelligence and Growth Marketing Managers to onboard new analytic reporting platforms for site and channel metrics.
- Collaborated with the UX/UI team to format user research, including: tree tests, card sorts, and focus groups. Findings were used to help structure quarterly roadmaps.
- Reason for leaving: Due to lack of company funds and procurement, there was a major restructure and staff levels were significantly decreased.
Online Trader (Site Navigation)Wayfair
- 338 Goswell Rd, London EC1V 7LQ, UKFull Time
- Effectively using a strong mix of analytical and conceptual skills to understand customer intent.
- Taking on such learnings to optimise the site and relentlessly maintain high quality standards on the merchandising of products.
- Exporting and manipulating large data sets to paint a picture for internal stakeholders on site performance and customer profiles creating more digestible reporting based on team objectives.
- Managing category pages and site navigation whilst providing customers with dynamic and engaging experiences by predicting customer patterns through means of analysing the site's clickstream data and key KPI performances.
- Maintaining strategic global initiatives and surpassing customer expectations by developing local integrity across all platforms: desktop, mobile and app.
- Providing monthly reports to global stakeholders highlighting areas of site trends, opportunities, search improvements, seasonal peaks, and platform traffic.
- Optimising customer search on site by deciphering what the customer expectations are through related search data and competitor analysis to send customers to the most ideal landing page.
- Appointed as the Consumer Insights and the Content Management System (CMS) team lead and was responsible for providing the EU merchandising team with valuable trainings, addressing ad-hoc requests, trouble-shooting on site bugs, and prioritising team workload.
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Skills
- SQL
- Excel
- Data Entry
- Magento
- Google Analytics
- Tableau
- Ecommerce
- User Testing
Education
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Bachelor of ScienceUniversity of Rhode Island
- Kingston, South Kingstown, RI, USA
Area of focus: Textile Marketing - This interdisciplinary degree combines the professional requirements of a major in textiles with the requirements of the College of Business Administration and is designed to prepare oneself for wholesale and retail marketing opportunities in the soft goods industries (textiles, apparel, and related retailing).