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• 12

  YouTube | More Than Just Viewers YouTube launched ‘More Than Just Viewers’, a new B2B campaign that highlights the platform’s unique ability to drive audience engagement, attention and action. As the platform’s watchtime increases, ‘More Than Just Viewers’ is an expression of the unique connection between YouTube’s audience and content and aims to show the human story behind “reach” and hero the faces behind the view counter. At the heart of the campaign is the long-form video, which brings to life this connection that You

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• Marketing