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Project manager in a full service event planning and communication agency. - Planned and executed corporate events (graduation ceremonies and congresses) along with managing budgets of up to €80,000, for up to 400 attendees. - Developed a new area of business: digital marketing and social media services.
Analyst in-house consulting in the fourth largest Spanish banking group. - Participated in Project Ibero, a competitive tendering process held by SAREB which increased the value of the real estate assets of the bank. - Assisted in the management of the key processes to enter the Colombian market; applying market research that benefited the opening of a new office. - Analysed the South-East Asian market to open an office in Singapore.
- Performed in demanding teamwork that created successful auditing activities for industrial companies such as Cofely (GDF Suez Group) or Torraspapel (Lecta Group). - Led a team of 5 by delegating important tasks which resulted in completing final audit reports to present to senior managers.
Co-founder and Advisor of an online retail store for shoes, apparel and accessories. - Defined business model and corporate identity. - Collaborated in-house brand development (Gaia), represents 30% of total sales. - Created a loyalty program increasing customer retention and boosting sales by 8%. - Determined store’s content and social media strategy by performing online marketing strategies.
The master’s degree is a specialized program in training managers for fashion, luxury and design focused companies in different roles; the program has definitely strengthened my business knowledge acquiring a deep perspective in this industry. We have successfully developed campaigns and CRM strategies for brands such as La Perla, Loro Piana or L’Oréal.
Master of Science in Marketing and Corporate Strategy + 4 months in Indian Institute of Management in Lucknow India (exchange program)