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My name is Caley Dewhurst and I’m a graphic designer with four years’ experience spanning print, digital and web. In 2016 I graduated with distinction from the Postgraduate Certificate in Design for Visual Communication at LCC. Since then I have taken on various freelance projects through my company and am now seeking fresh challenges and opportunities to learn more skills.Locked Pro Plan feature
Director and owner of a freelance graphic design company I set up early this year. Through my company I have worked on print, digital and experiential design with many brands including: Just Eat, Cobra Beer, Centrica and State Street. A highlight of this time has been working on the Tech London Advocates ‘Investor Showcase’ project whilst contracting at Seven Hills Ltd. I worked closely with a team of campaign executives to manage production of the design assets for the event, producing a 50pp A5 publication, 8pp A5 gatefold and 30 slide Keynote presentation ahead of schedule.
Worked as a freelance graphic designer for companies and organisations including Southwark Council, Actionaid and Hearing Direct. Much of this time was spent with one client – MTPS Catering and Bar Supplies – for whom I worked on a comprehensive new visual identity, print and digital assets, packaging design for a range of chemical products and the design and project management of a 250pp A4 product catalogue for which I also sourced all the content from over one hundred manufacturers.
Looked after the digital marketing and online presence of luxury glassware retailer, The Ideal Glass. Designed digital assets and managed their online advertising and social media.
During the course we studied the fundamental principles of graphic design, including: Type Hierarchy, Visual Grammar, Colour Theory, Information Design and Typographic Layout. Throughout the projects I was also able to study and use many different media and techniques , these included: silkscreen printing, book-binding (‘Japanese’, ‘coptic’ and ‘perfect’), letterpress, darkroom photography, stop-frame animation, lithography, GIFs, interactive PDFs, embossing and laser cutting.
Learning to think critically and ask questions with an open mind has been invaluable when approaching design problems, allowing me to think much more clearly under pressure.
An article featuring work from my time at LCC. www.typographher.com/blog/2016/8/18/student-spotlight-caley-dewhurst
Logistics Coordinator of the executive team for Karnival – the biggest student run charity organisation in the world – raising £688,000 in 2008 for charities across the UK.