Currently creative lead at The Beautiful Truth Group, helping clients tell compelling stories across digital, social, print, motion graphics and film.
Before this, I was a freelance graphic designer and worked across strategy and creative solutions at Dentsu Aegis Network.
Based in south east London, where I'm usually found outside of work charging after my dog, Pickle.
Projects
- Rewilding documentaryThe documentary tells the story of how one man finds solace in nature. It’s a story about growth - literally and metaphorically - so graphics are reflective of spreading roots and seeds. I developed the film's branding, art directed all graphics and designed and built an immersive digital story promoting the film - https://stories.thebeautifultruth.org/rewilding/
- Pocket Sport rebrandPocket Sport isn't like other sportswear brands. In fact, it isn't just for sport. I refreshed the branding to reflect the Pockets's friendly and inclusive ethos. Playful typography takes centre stage, bringing the 'made for moving' tagline to life. It worked for Marie Claire, with their review: 'If you want a sportswear brand that makes you feel good about yourself, this is the one'. Shortly after the rebrand, Pocket Sport was picked up by John Lewis, with the branding wrapping the Sloane S
Projects credited in
- The Penelopiad // Handmade book cover designThe book is a retelling of The Odyssey, with weaving as a theme, so I wove the cover out of lines from the original book. The Penelopiad literally unravels The Odyssey so the lines become looser towards the bottom. Whilst the subject matter is ancient, the retelling modernises the story from a confrontational viewpoint. I therefore chose a bold, modern typeface that alludes to protest placards. [Student brief]