Creative culture? Yes. Think hardcore punk meets hip hop. Think your vertical meets a child's play party. Think Andalusian glacial mountains meets Vang Vieng jungle lagoons. Think stupid questions meets business solutions. Think trending gaming memes meets what your dad shares on Facebook.
Creative thinking? Also yes. In the box, outside of the box, flip the box on its fucking head and drop kick it out the park. Read that research then tear it up and blame it on the dog. Blah-blah-blah.
Creative skills? Definitely yes.* Watch me plan a social media strategy while sticking a kickflip while sketching a cartoon while writing a hip hop article. Pretty cool huh?
*Well, not always but I do know which caves the other creative freaks dwell in so you can write that play about a film photographer whose Blender animated best friend becomes sentient.
Creative delivery? Finally, yes. Collaboration, positivity and productivity are actually my middle names. I love shovelling critical discussion directly into the engine of the creative steam train. Ding-dong it’s your creative delivery, right on time!
info@callumritchie.com
Projects
- IntegrateMy non-profit community company, Site Collective, hosted ‘Integrate’, a week long programme of creative events aimed at young people aged 18 - 25 in Norwich and Norfolk affected by the COVID-19 pandemic. It offered support and guidance on how to develop your creative practice and career as well as providing a platform for inspiration, connectivity and growth. ‘Integrate’ took many forms including workshops, lectures, live briefs, podcasts, networking sessions and much more. We also had a space
- Creative Lives in Progress FeatureWorking on MINI’s account at agency Anomaly, Callum Ritchie’s role as a social community manager involves monitoring social media engagement and collaborating with others. It’s this community-creating spirit that has defined the Norwich-based creative’s career so far – with no signs of stopping anytime soon. Telling us that the key to career success is to “go out, enjoy yourself and make a load of friends”, Callum co-founded community events company, Site Collective, helping other creatives li
Projects credited in
- Origami Shirt WorkshopAs part of Site Collective's 'Integrate' workshop series, I created a tutorial video offering viewers a fun and easy method of fashion design without needing illustration skills. This origami workshop was chosen as it is an accessible approach to fashion design that anyone can get involved in.
Work history
Social Community ManagerAnomaly
25 Charterhouse Square, Barbican, London EC1M 6AE, UKFull Time
Utilising copywriting, creative ideation, research and analytics to grow communities across the MINI Global social channels. 🚗
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Contributing WriterWordplay magazine
London, United KingdomFreelance
Using research techniques and demonstrating resolve and journalistic integrity when writing about hip hop music and culture. ✍️
Nov 2021 - Feb 2022
Social Media Strategist
Pioneered a social strategy, content framework and ideation process for a hip hop and culture platform. 🎤
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Skills
- Copywriting
- Illustration
- Advertising
- Strategy
- Marketing
- Social Media Marketing
- Design
- Creative Direction
- Event Management
- Project Management
Education
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MA Communication DesignNorwich University of the arts
- Norwich, United Kingdom
Grade: MeritGrade: Merit
Received an award for 'Outstanding Contributions to the MA Community'.
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(BA) IllustrationNorwich University of the arts
- Norwich, United Kingdom
Grade: First class honours
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Awards
FellowRoyal Society of Arts
Creative IMPACT Programme for Social + Environmental Change MakersCreative IMPACT Programme for Social + Environmental Change MakersCreative Conscience
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