Callum Sutherland

Ecopreneur, Industrial / Graphic Designer

  • LocationLondon, United Kingdom

About me


My relationship with design is focused on meaningful creation infused with natural elements. What motivates me most is the demand for Eco design, a viable solution to propagate a positive change in society; as I fear the future holds no space for the color of creation in the minds of dreamers. I aspire to abolish these fears and provide inspirational, thought provoking design choices influenced by sustainable energy. I envisage working alongside those who share the same purpose, My vision stems naturally from my environment in New Zealand. An Arcadia for children to explore the limitless beauty of Mother nature. The first decade of my life evolved from a fascination for 'how things work'. Consequently I fell into the creative field of design. I seek education from experience, therefore, life for me will always revolve around travel. There is no limit or value that can be placed on the revealed opportunities from living amongst such diversities. Travel has clarified many key attributes that construct who I am. I value my common sense and street smarts on par with academic intelligence, as it allows adaptation to new or threatening environments. My passionate design flare is entwined with my strong spirit and beliefs.



  • Corporate Identity
  • Product
  • CAD
  • Design
  • Prototyping
  • Sketching
  • Environment
  • 2D Visulisation
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Solidworks CAD 3D



Industrial, Graphic Design

Florence Design Academy

Feb 2011 - Dec 2013
  • This Master course of Industrial Design is designed to improve the skills and knowledge of professionals and graduated students that want to reach a high level of professionalism. The course allows to the student to become a competent and competitive professional on a today very aggressive market. The main objective of the master course of industrial design is to enable students and professionals to achieve their full potential and creativity. The Master will develop student's ability to use the broad range of new technology available to designers for creative generation and presentation of projects. The student will explore industrial design from many points of view, as well as a creative thought process requiring both inquiry and critical thinking. The teachers of our industrial design school offer precious knowledge in traditional and modern graphic design, 3D graphics, 3D animations and virtual-environment. During the Master students have the opportunity to take part in international design contests. In this way, every student will be able to have hands-on experience with theory and real practice.