Camila Scher
Available

Camila Scher

Entertainment and Media l Marketing l Content ProductionEurope
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Connections
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Annabelle Baugh
Sindi Dervishi
Camila Scher
Available

Camila Scher

Entertainment and Media l Marketing l Content ProductionEurope
About me
I’m a young marketing professional with +6 years of experience in Entertainment & Media and thorough knowledge of Latin America & Brazil. Master in Marketing and Communication with and international exchange program at the ESCP Business School (Paris Campus). Skilled in Marketing Strategy | Social Marketing | Social Media | Content Marketing | Creativity | Project Management l Audience Development | Branding | Data Insights l PR & Influencers. PS: also a music savvy.
Projects
  • Criminal Minds' final season - Marketing Stunt
    Criminal Minds' final season - Marketing StuntTo celebrate Criminal Minds final season on Latin America we decided to go big! Our goal was to claim ownership of the show by attracting younger demos that were already watching the show on Netflix. We partnered up with Mexico's top 1 freestyler "Aczino" to emulate the typical freestyle battle against Criminal Minds most iconic character: Dr Spencer Reid. We recorded and edited the video simulating an encounter between the two and uploaded to Youtube. As a result, the video reached 1 MILLION
Work history
    Sony Pictures Entertainment logo
    Sony Pictures Entertainment logo
    MarketerSony Pictures Entertainment
    EuropeFull Time
Skills
  • Content Marketing
  • Project Management
  • Marketing Campaigns
  • Brand Marketing
  • Podcasting
  • Podcast Production
  • Broadcast Television
  • Digital Media
  • Entertainment Industry
  • Strategic Thinking
Education
    E
    E
    MasterESCP Business School
     - Paris, France
Awards
    P
    P
    Best Content Launch Strategy - Shark Tank ColombiaPRODU Awards
    Shark Tank Colombia season 3 campaign: "In life, everything is a negotiation".
    P
    P
    Campaign Using Multiple Media - "Descubre Quién Fue" - AXNPromax & BDA Awards
    Branding Marketing Campaign for AXN channel on Latin America.