Work history
Junior Brand Manager
• Marketing budget management
• Participation to marketing plans and brand communication strategy definition
• Digital and social asset management
• Member of Nestlé Digital Acceleration Team
• Consumer promotions definition and organization and trade customers promotion coordination with the Trade Marketing team
• Multi-brand sampling and couponing activities management
• POP materials definition
• Packaging renovation
• Coordination with factories, supply chain and finance teams
• Market researches
• P&L management and margin enhancement activities
• Analysis and monitoring of sell in and sell out data and consumer data
Sell out Analyst
-
Development and implementation of activities to support sell out of Nidina and Mio products:
• Management of Trade Marketing budget for sell out activities
• Coordination of the sell out salesforce for Infant Nutrition division (KPIs definition and monitoring, incentive plans, regular presentations of canvass priorities
• Responsible for POP materials (type definition and creative development) and In-store Visibility Plan
• Merchandising/hostess agencies management to organize in-store promotions
• Support to Trade Marketing, Marketing e Sales teams through data analysis and monitoring (sell out, distribution, prices, promotions) on Nielsen Nitro, Nielsen Store Audit, Foldernet
• Support in the definition of development strategies by channel
• Salesforce catalogue creation
+ Show more
Skills
- Advertising
- Digital Media
- Events
- Marketing PR
- Branding
- Promotions
- Presenting
- Brand Management
- Direct Marketing
- Internet Marketing
- Market Research
- Marketing Strategy
- Problem Solving
- Social Media Marketing
- Communications