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• Marketing budget management • Participation to marketing plans and brand communication strategy definition • Digital and social asset management • Member of Nestlé Digital Acceleration Team • Consumer promotions definition and organization and trade customers promotion coordination with the Trade Marketing team • Multi-brand sampling and couponing activities management • POP materials definition • Packaging renovation • Coordination with factories, supply chain and finance teams • Market researches • P&L management and margin enhancement activities • Analysis and monitoring of sell in and sell out data and consumer data
Development and implementation of activities to support sell out of Nidina and Mio products: • Management of Trade Marketing budget for sell out activities • Coordination of the sell out salesforce for Infant Nutrition division (KPIs definition and monitoring, incentive plans, regular presentations of canvass priorities • Responsible for POP materials (type definition and creative development) and In-store Visibility Plan • Merchandising/hostess agencies management to organize in-store promotions • Support to Trade Marketing, Marketing e Sales teams through data analysis and monitoring (sell out, distribution, prices, promotions) on Nielsen Nitro, Nielsen Store Audit, Foldernet • Support in the definition of development strategies by channel • Salesforce catalogue creation
Direct responsibility for 100 POS (hypermarkets and supermarkets) in Piemonte for multiple categories: Hot Beverages (Nescafé, Nesquik, Nescafé Dolce Gusto, Orzoro), Ambient Culinary (Saccoccio Buitoni and Maggi), Cereals and Bars (Fitness, Cheerios, Nesquik) and Infant Nutrition (Mio e Nidina). • Assortment and promotional plans management • Space Allocation projects implementation • Organization of in store promotional activities • Coordination with National Key Accounts and Key Accounts for the customers of competence
Support to Nescafé and Nescafé Dolce Gusto Marketing team: • Market data analysis through Nielsen Nitro e Advisor • Support in the launch of the new Nescafé Dolce Gusto website • POP materials definition
Double Degree Program