About me
My name is Camilla. I am a 26-year-old Dane who has been working in the fashion and lifestyle industry for the last 10 years.
I've built my career up from sales, PR, project management and marketing to a position in fashion e-commerce and online communication. This valuable experience has allowed me to explore and understand various aspects of the lifestyle industry.
Work history
ONLINE MANAGER & HEAD OF E-COMMERCE
Copenhagen, DenmarkFull Time
My responsibilities:
· Manage all business operations for Nué webshop
· Online communications encompassing SoMe, websites
and newsletters for both B2C store and B2B inhouse brands
· Drive brand vision home using all potential media channels
· Day-to-day team management
· Engaged in sourcing new brands and buying stock from
existing suppliers for sale in shop and online
· Planning and coordination with store managers regarding all
aspects of brand, seasonal drops and communications
· Key coordinator for biannual stock and sample sales handling
all communications and planning
My accomplishments:
· Successfully managed the design, development and deploy
ment of a new webshop platform
· Designed and built new brand websites for B2C and B2B
markets
· Created and implemented an online marketing strategy for
Nué and over two years, grew followers 1000% in its most
important social channel, Instagram
· Oversaw the creative direction, styling and publishing of
editorials for online marketing
· Reinvented the way Nué Online works by becoming more
data driven using periodic measurement of initiatives from
revenue, visitor-based KPI’s in Google Analytics, monthly
reporting, store feedback, customer surveys and focus groups
PROJECT COORDINATOR / ASST. PROJECT COORDINATOR
- Copenhagen, DenmarkFreelance
· Primary responsibilities as the key coordinator of a high-profile
design competition and award show, “Dansk Design Talent”, where
promising fashion designers design a collection for famous musicians
· Creative writing and graphics using Photoshop and InDesign
· Project planning for everything from fashion shoots to larger
press events
+ Show more
Skills
- Content/copywriting/writing/editorial/advertising
- Photo Editing
- Styling
- Project Coordinator
- Digital Sales
- Brand Creative Strategy
Education
Bachelor of Arts in Sustainable Communication (English).
- Copenhagen, Denmark
Finalizing BA project involved
themes as brand-authenticity and
Corporate Cultural responsibility
Professional degree in Design, Technology and Business (Danish)
- Copenhagen, Denmark
Specialization in marketing with
brand building focus