Projects
- Seed Heritage - creating a consistent tone of voice for global growthAustralian retail icon Seed Heritage was ready to step into their next wave of excellence. Along with expanding into Asia and New Zealand, Seed Heritage was launching a new responsive website, ready to compete on the global stage. In addition to creating new website content to specify their new shipping, returns and shopping policies, I also rewrote their company About Us page, and peppered their website with attractive micro-copy designed to get browsers clicking and buying. To finish off the project, I supplied their marketing team with a tone-of-voice guide to ensure consistency, clarity and cohesion with future marketing efforts.
Skills
- Copywriting
- Blogging
- 2+ Years SEO
- Content