A creative, commercially driven, enthusiastic marketing, events and publicity expert specialising in creating and implementing successful B2B and B2C marketing campaigns across the UK and internationally. Fluent in Spanish and Portuguese with a passion for working in entertainment, having worked in the industry for many years. Extremely organised with great interpersonal, communication and project management skills, now looking for new opportunities.
- Responsible for driving all elements of UK and EMEA marketing including PR, events and marketing collateral for B2B, retail and direct to consumer. - Developing and executing the annual marketing strategy, working with the CMO and sales heads to create new business opportunities. - Event production for consumer and corporate events, and trade shows. - Recruiting, briefing and managing agencies including digital marketing, PR and creative agencies, overseeing the approval process, Building and maintaining strong relationships with key company stakeholders, UK and EMEA customers as the main point of contact for marketing. Exploiting all marketing opportunities including product placement on high profile TV shows, celebrity endorsements and promotions. - Bidding for, negotiating and managing the marketing budget for the UK and EMEA, regularly reviewing and monitoring P&L.
• Responsible for creating and driving all elements of the marketing and publicity strategy including digital, social media and direct marketing and exploiting all sponsorship opportunities. • Managing all marketing and PR for over 17 events taking place across the UK during one week. • Managing the marketing team and allocating the marketing budget. • Defining brand guidelines, liaising with the MD to ensure targeted communication and messages. • Coordinating and producing marketing collateral including printed materials and show reels. • Recruiting and overseeing external companies including design companies, media buying agencies, web design companies and PR agencies. • Building and managing relationships with media owners, sponsors and commercial partners. • Overseeing design and functionality of the website.
• Developing and executing pre and post sale marketing campaigns for Free TV, Pay TV, and Digital platforms for on air, outdoor, print, radio and online campaigns. • Collaborating across lines of business including Disney Channel, Home Entertainment, and Motion Pictures to maximise resources and marketing opportunities across the lifecycle of a product. • Liaising regularly with the Operations, Finance, Sales and Research teams and internal stakeholders. • Managing the approval of all broadcaster marketing and promotional campaigns in the territories. • Designing and producing marketing collateral including for MIPCOM, MIPTV, Upfronts and conferences including merchandise, printed materials and promotional videos. • Organising and managing events including Talent press trips, corporate events, screenings in London, Spain and Portugal, TV Trade markets, and special events. • Project management of the Disney stand for the international TV Markets in Cannes, MIPCOM and MIPTV, managing budgets, collaborating with suppliers and international Disney offices to showcase Disney’s extensive portfolio and support the sales teams. • Managing external agencies and suppliers including PR agencies, production companies and creative agencies both regionally and locally, providing full briefs and providing feedback. • Regularly producing and presenting written and video presentations and reports to sales teams, senior executives and broadcasters.
Events Production, Guest list, Talent and Media Management of high profile events including The London Film Festival, London and nationwide film premieres and screenings, music, and fashion events.
Gained a 2:1 degree Modules included: Spanish, Portuguese and Catalan languages, History, Literature and Sociology. Year abroad studying in Brazil and Cuba.
Biology, Spanish, English (all A-C). Cambridge certificate in beginners Japanese.