About me

I am a dual US/UK citizen with extensive experience working as the lead Strategist on accounts including Diageo and American Express I offer a global mindset and have a proven track record of devising engaging social strategies and executing successful campaigns.

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Work history

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StrategistSomething
Mar 2017 - Dec 2019London, United KingdomFull Time
Clients: Diageo, Elite Models Led development of Diageo’s social influencer mapping and activation programme Managed influencers and ensured the delivery of quality content that met brand objectives and generated high engagement and meets brand objectives Developed paid social strategies for Ketel One, Zacapa & World Class global channels Provided consumer, culture and commercial insights based on social listening and third party research to inform brand strategy.
Account Director - DigitalEdelman
Nov 2016 - Jan 2017London, United KingdomFreelance
Clients: Lipton, Shell, Kat Florence Jewellery Made strategic recommendations for Influencer social media activity and paid media Managed campaigns ensuring that deadlines & deliverables were met Served as lead contact in managing the client relationship Created a social media 101 playbook for Shell Aviation

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Skills

• Marketing
• Marketing Strategy
• Social Media Marketing
• Strategy
• Digital Marketing
• Copywriting
• Brand Marketing
• Digital Advertising
• Paid Media