Camille Backer

Social Media Strategist

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

I am a dual US/UK citizen with extensive experience working as the lead Strategist on accounts including Diageo and American Express I offer a global mindset and have a proven track record of devising engaging social strategies and executing successful campaigns.

Locked Pro Plan feature

Skills

  • Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Strategy
  • Digital Marketing
  • Copywriting
  • Brand Marketing
  • Digital Advertising
  • Paid Media

Companies I’ve worked with

  • Edelman

    Edelman

    • Marketing & PR
  • AKQA

    AKQA

    • Design
  • M

    Momentum Worldwide

    • S

      Something

      Work history

      2019

      Strategist

      Something

      Mar 2017 - Dec 2019
      • London, United Kingdom
      • Full Time
      • Clients: Diageo, Elite Models Led development of Diageo’s social influencer mapping and activation programme Managed influencers and ensured the delivery of quality content that met brand objectives and generated high engagement and meets brand objectives Developed paid social strategies for Ketel One, Zacapa & World Class global channels Provided consumer, culture and commercial insights based on social listening and third party research to inform brand strategy.

      2017

      Account Director - Digital

      Edelman

      Nov 2016 - Jan 2017
      • London, United Kingdom
      • Freelance
      • Clients: Lipton, Shell, Kat Florence Jewellery Made strategic recommendations for Influencer social media activity and paid media Managed campaigns ensuring that deadlines & deliverables were met Served as lead contact in managing the client relationship Created a social media 101 playbook for Shell Aviation

      2016

      Social Strategist

      AKQA

      Jan 2016 - Aug 2016
      • New York, United States
      • Full Time
      • Clients: Verizon (go90), Nike, Gap, Volvo Planned the YouTube Strategy for go90 entertainment app Produced insightful creative briefs for go90 programming and led team briefings Compiled social trend research and developed actionable insights for go90 Conducted competitive analysis of luxury car brands for Volvo

      2015

      Social Strategist

      Momentum Worldwide

      Jul 2014 - Dec 2015
      • New York, United States
      • Full Time
      • Clients: American Express, Verizon, NCAA, Stolichnaya, Amaro Montenegro, elit by Stoli, United Airlines Conducted research including competitive analysis and social listening to develop insights and develop engaging social strategies Developed paid social media recommendations & executed high spend acquisition and engagement campaigns on Facebook and Twitter Provided data insights and weekly and monthly reporting on all social metrics Championed social within the agency, educated non-social thinkers and managed junior staff including Community Managers Campaigns included: Seattle Seahawks, American Express Early on Sale, American Express US Open, American Express NBA Off the Court, NCAA Let’s Dance, Verizon Access.

      2014

      Associate Content Strategist

      Momentum Worldwide

      Mar 2013 - Jul 2014
      • New York, United States
      • Full Time
      • Clients: American Express, United Airlines, William Grant & Sons, Stolichnaya, Verizon Provided channel and community management for social pages including American Express, elit and Balvenie Developed social frameworks and content calendars Wrote all social content to be distributed through brand and partner channels (American Express, NBA, elit, Rihanna, Britney Spears etc.) Monitored social conversation using social listening tools such as Sysomos Campaigns included: American Express UNSTAGED, American Express Early on Sale, Verizon How Sweet the Sound, NBA Off the Court