I am a dual US/UK citizen with extensive experience working as the lead Strategist on accounts including Diageo and American Express I offer a global mindset and have a proven track record of devising engaging social strategies and executing successful campaigns.Locked Pro Plan feature
Clients: Diageo, Elite Models Led development of Diageo’s social influencer mapping and activation programme Managed influencers and ensured the delivery of quality content that met brand objectives and generated high engagement and meets brand objectives Developed paid social strategies for Ketel One, Zacapa & World Class global channels Provided consumer, culture and commercial insights based on social listening and third party research to inform brand strategy.
Clients: Lipton, Shell, Kat Florence Jewellery Made strategic recommendations for Influencer social media activity and paid media Managed campaigns ensuring that deadlines & deliverables were met Served as lead contact in managing the client relationship Created a social media 101 playbook for Shell Aviation
Clients: Verizon (go90), Nike, Gap, Volvo Planned the YouTube Strategy for go90 entertainment app Produced insightful creative briefs for go90 programming and led team briefings Compiled social trend research and developed actionable insights for go90 Conducted competitive analysis of luxury car brands for Volvo
Clients: American Express, Verizon, NCAA, Stolichnaya, Amaro Montenegro, elit by Stoli, United Airlines Conducted research including competitive analysis and social listening to develop insights and develop engaging social strategies Developed paid social media recommendations & executed high spend acquisition and engagement campaigns on Facebook and Twitter Provided data insights and weekly and monthly reporting on all social metrics Championed social within the agency, educated non-social thinkers and managed junior staff including Community Managers Campaigns included: Seattle Seahawks, American Express Early on Sale, American Express US Open, American Express NBA Off the Court, NCAA Let’s Dance, Verizon Access.
Clients: American Express, United Airlines, William Grant & Sons, Stolichnaya, Verizon Provided channel and community management for social pages including American Express, elit and Balvenie Developed social frameworks and content calendars Wrote all social content to be distributed through brand and partner channels (American Express, NBA, elit, Rihanna, Britney Spears etc.) Monitored social conversation using social listening tools such as Sysomos Campaigns included: American Express UNSTAGED, American Express Early on Sale, Verizon How Sweet the Sound, NBA Off the Court