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Primarily working on the Microsoft account which includes the following responsibilities: Working with the client team and the Account Managers, Account Directors and Group Account Director to plan and activate multi media campaigns across EMEA region (up to 15+ markets) Collaborating with team to understand the client's business objectives and advertising strategy on both ATL/BTL platforms. Planning, buying and managing implementation of the client’s local and corporate campaigns both ATL and BTL Liaising with other agency partners both internal and external agencies (creative, Digital & PR) to develop media strategies and fulfill campaign requirements Analysing insight reports and assessing the marketplace to make client recommendations Presenting proposals, campaign management including media bookings on DDS, ad trafficking, sponsored ads and regular campaign weekly reporting
• Led internal design, marketing communications and brand strategy on global and regional projects across two HR specialisms; LifeWorks & Inclusion, Learning and Development. • Responsible for carrying out qualitative and quantitative research & analysis. • Management of digital libraries & updating files • Assisting the digital team by keeping abreast of emerging trends and communicating innovative, business development and new media recommendations. • Regularly engaging with internal & external stakeholders, managing their expectations and keeping them informed of business developments. Responsible for overseeing print management and publication distribution. • Managing and liaising with corporate clients, building long-term relationships and creating tailored quotes. • Responsible for coordinating and delivering internal communications activities across the organisation’s global offices – articulating news/announcements, communications projects and management/leadership ?communications strategies. • Creation of digital content distributed through brochures, email marketing, newsletters and mobile applications whilst adhering to brand guidelines. Negotiating with Event Contractors for cost, equipment and management of on-site production Responsible for global and regional development, planning and co-ordination for employee learning programme (One Learning Place) including external lets and partnership programmes. Working closely with the Marketing Director to deliver strong and “on-brand” ideas for all areas of visual communication. • Designed marketing materials and coordinated communication strategies to best drive utilisation of Learning Management initiatives. Key Achievements: • Developed internal marketing and design materials for Discovery Kids Day, Mental Health Week and Discovery Medical & Wellbeing Centre launch. Brand ambassador, Event planner and Designer
Developed marketing campaigns to promote products and services offered by Bugscore. • Creation of digital content through white papers, e-books and infographics. • Sourced advertising opportunities by utilising a variety of advertising mediums (online and offline). • Carried out a number of business development activities to build corporate relationships. • Managed social media platforms to increase brand awareness, user engagement, and to customer acquisition. • Organised and attended conferences and seminars to network with new and existing contacts. • Applied knowledge of SEO and PPC methods to develop weekly marketing plans and strategies. • Effectively analysed data to create reports for senior management. • Maintain and monitored the company website by updating relevant content and blog posts. Key Achievements: • Managed a portfolio of 4 key new investors. • Assisted significant and effective marketing campaigns using social media. • Assisted in acquiring 50,000 registered users and generated 10K-15K unique users per week.
Bachelor of Arts in Advertising 2.1
Foundation Degree in Graphic Communication