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Performing a range of duties including: o Daily competitor activity reviews (Site aesthetics, colour schemes & trends) o Daily analytical review of BoohooMAN.com o Scheduling onsite promotions and setting up discount codes for customers o Changing homepage images, shop categories & trends to reflect customers buying habits o Constantly working with/ editing HTML to adapt & improve the site o Proficient using Demandware as a web hosting platform
o Handing, managing and sending orders (Using Magento) o Liaising and answering customer’s product queries via email and social media o Sourcing and contacting brand appropriate bloggers and sending them samples o Writing and proofing product descriptions and titles o Photographing wholesale and retail stock, editing and uploading content to the website o Creating engaging and topical blog content o Data analysis and reporting
Search & Social Media Module Module 2 - In this module we had two assignments, one individual and one group. Within the individual assignment our task was to brand ourselves online and optimise our social media profiles on Google SERPS to rank on the first page. We used Sproutsocial, Hootsuite, Followerwonk and several other measuring programs. - Within the group task we worked with Concept Chemical, an SME who gave each group one of their products to market online. For this task I worked as the videographer and editor of the advert campaign that we created. I created shot lists, storyboards, filmed and edited footage. I also booked and cared for university equipment and completed risk assessment forms. The company ran a competition for the best campaign with a cash prize which we won due to our strategy and stylish content. - https://www.youtube.com/watch?v=GwsRZiRHuOk&feature=youtu.be Link to ad campaign that I filmed/edited Digital Marketing & Analytics Module 1 - Two assignments: 1 group, 1 individual. - For the individual assignment I wrote a social marketing report about a local, family ran café in my hometown. I analysed their current position and suggested on how they could improve their online presence using Facebook Insights and Followerwonk. - For the group task we had to analysis the university’s business school website and write an analytical report on its performance using Google Analytics and SPSS.
2:1 BA Hons Degree - For my Dissertation I created a webpage and ran three social media accounts for a Radio Documentary ‘’Someone Teach Her The Offside Rule’’ about the prejudices within women’s football (Please find the web link below) - http://cariadfiddy.wix.com/cyclonemedia
Worked briefing within a primary school and was therefore DBS certified (With no criminal convictions) to work with children.