Carina Martin
Available

Carina Martin

Strategist and Content Creator (copy-led)Oxford, United Kingdom
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Pip Jamieson
Dan Viveiros
Tamryn Kerr
Carina Martin
Available

Carina Martin

Strategist and Content Creator (copy-led)Oxford, United Kingdom
About me
I've been a freelance brand writer for over 20 years, working with advertising, marketing, and design agencies as well as direct clients including the BBC, FT and Wickes. Prior to that I was Head of Copy at digital agency Dare and client-side in marketing (Capital Radio and Channel 4). In recent years, I achieved a distinction in my Masters in Screenwriting for TV and Film since which I've developed several spec scripts for TV and radio. The Brand Botanist combines my two great loves (apart from my Labrador) - strategic thinking and creative application. In a nutshell, I'm a thinker and a doer. Having worked in high pressure marketing departments, I understand how clients and consumers think and act. I love analysing research, solving problems and asking the right questions to get under the skin of a brand. Having established the whos, whats, wheres and whens of the brand, I use my creativity to craft contextually relevant web copy, print, scripts, internal communications... you name it.
Work history
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    T
    Strategist and Content CreatorThe Brand Botanist
    Oxford, United KingdomFreelance
    V
    V
    Senior Copywriter & ScreenwriterVarious
    Oxford, United KingdomFreelance
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Skills
  • B2B Copywriting
  • B2C Copywriting
  • Facilitating Workshops
  • Marketing
  • Radio
  • Reality TV
  • Rebranding
  • Script Writer
  • Video Scriptwriting
  • TV
  • Brand Strategy
  • Content Copywriting
  • Brand Naming
  • Training Delivery
  • Staff Training
  • Bespoke Training
Education
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    R
    MARoyal Holloway Media Arts D
     - Epsom, United Kingdom