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Carine McGinnity

Business Affairs Manager

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Do you really want to delete project Clerkenwell London?

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Do you really want to delete project ELEMENTARY London?

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Do you really want to delete project Goodhood London?

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Do you really want to delete project Mast Brothers Chocolate London ?

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Do you really want to delete project MiN New York?

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Do you really want to delete project Henrik Vibskov Boutique, New York?

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Do you really want to delete project Byredo NYC Flagship Store?

About me

Carine is a legal professional working in advertising and a freelance writer based in London. Over the last 7 years, she has worked for the UK’s top publishing houses, a world-leading advertising agency and as a freelance writer and consultant. With a background in law, complemented by excellent commercial knowledge and experience, she has been responsible for overseeing and advising on legal, commercial and licensing considerations for businesses. Her education, training and commercial experience have equipped her with strong analytical skills and a fundamental understanding of brand strategy. Working in-house has also driven her to approach projects with an open and creative mind to provide informed solutions for businesses. She works as a freelance writer contributing regularly to the curated travel blog, Melting Butter, and also has experience in trend forecasting and brand strategy and identity. LinkedIn: Instagram: @carine_mcg


  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Design
  • Problem Solving
  • Strategic Planning
  • Legal Contracts
  • Communications
  • Excel
  • Writing Communication
  • Brand Communication Planning
  • Legal Knowledge
  • Brand Developent

Work history



Melting Butter

Sep 2015
  • I am part of the international team of tastemakers recommending the best food, fashion, art, design and music experiences in London and, most recently, New York. I have been appoint as a features editor - interviewing and writing pieces on key editors and creatives.


Business Affairs Manager

Saatchi Saatchi Group Limited

Apr 2015
  • I provide support for TV and online advertising campaigns from a legal and licensing perspective for the London office. Key responsibilities include: • Negotiate and contract for a wide range of deals including production, talent, images, sync, contributor rights and developer agreements, ensuring templates and appropriate know-how are up to date and best industry practices are adhered to • To oversee project administration and manage the production cycle of campaigns • Assist with working with pre-clearance bodies to ensure all TV advertising is approved for broadcast; and applicable bodies for all other media • To advise on talent fees, contract terms, copyright clearance, interpretation of advertising regulations, template agreements ensuring the necessary rights are acquired for necessary exploitation • Mitigating and measuring legal risks and ensuring confidentiality is maintained • To advise the agency of the key business, legal, production implications of creative ideas and campaigns including the impact of rights issues on budgets • Monitoring and ensuring compliance with client and agency procedures and policies with vendors, talent, and third parties • To build and maintain effective working relationships to ensure maximum creative and business synergies • Tracking, managing and monitoring risk / issues relating to laws and regulations • Working alongside agency producers to create talent estimates and facilitate talent payments • Providing support to the Head of Business Affairs


Senior Contracts Manager

Hachette UK Limited

Aug 2009 - May 2015
  • I started my career at Little, Brown Book Group as an assistant in the Contracts Department and over the course of 5 years, I moved up to a senior management role in the Group overseeing and advising on legal issues and the licensing process throughout the business. Key responsibilities included: Drafting and negotiating a wide range of contracts including author agreements, licensing agreements, NDAs, TV tie-in publishing agreements, trademark licences, film option agreements and competition terms and conditions. Working closely with the management team, editorial, rights, sales, publicity and marketing departments and building effective relationships to play an integral role within the business for the acquisition and exploitation of properties. Assisting the legal team and working closely with the other contracts teams across the UK Group and the US sister company on cross-group matters. Line manager for two assistants in the team and ensuring they had the necessary training and opportunities for development. Conducting training sessions for departments across the Group on legal and commercial practices. Building and maintaining effective relationships with agents, authors, international publishers and production companies.



Introduction to Trend Forecasting

London Metropolitan University

Feb 2015 - Mar 2016
  • Challenged to be inquisitive, innovative and question the process of trend forecasting. We learnt to combine instinct with factual research and successfully create a trend forecast. The course focussed on importance of innovation and how to balance design instinct with factual research. By the end of the course we had gained knowledge of: - What is trend forecasting and its role in the fashion industry - How to predict a trend: the tools to research and identify trends - The “must-have” design resources & key influencers - Apply these methods and present an impactful trend report Techniques taught: - Innovative trend research and analysis - Creating a trend forecast through compiled observations - Brainstorming and trend Presentation skills


Legal Practice Course

BPP University

Aug 2010 - Jan 2012
  • The Postgraduate Diploma in Legal Practice, known as the Legal Practice Course (LPC) gives you the essential training you need to become a qualified solicitor. It's your bridge between the academic world and professional life practicing law, giving you legal knowledge, skills and commercial understanding.



University College London

Aug 2008 - Aug 2011
  • This MA in Publishing prepares you for a career in the challenging world of publishing. Taught by experts and practitioners and with master classes from industry leaders, the programme includes the knowledge, skills and understanding you need to become a successful publisher including a period of professional placement. From mass-market fiction to scholarly journals, from editorial to marketing, from e-content management to contracts, This MA offers comprehensive preparation for entry to the industry.


Law BCL (hons

University College Dublin

Aug 2003 - May 2006
  • The UCD Bachelor of Civil Law (BCL) degree enjoys a proud history and an established reputation. The BCL degree allows you to immerse yourself in the study of law, to engage with a range of interesting legal perspectives and to acquire a profound understanding of how law works in theory and in practice. Modules included media and entertainment, intellectual property, equity and commercial.