Experienced in sales, marketing, PR and business development - both agency and client side - for brands including Monarch Airlines, All Nippon Airways, Philippine Airlines and easyJet. Skilled in developing and managing relationships with tourist boards, sales agents, external creative and PR agencies and suppliers. Experienced working on global ad campaigns across multiple mediums with budgets USD $1m and above. A self-starter who has devised, executed and managed sales and marketing initiatives to drive brand salience and increase revenue.
Managing relationships with Heathrow Airport, creative and PR agencies, external sales agents and suppliers. • Negotiation of contracts with agents, NDAs and MOUs with tourist boards, suppliers and partners. • Managing brand partnerships including with Don Papa rum and John Lewis. Integrating offers with retail partners. • Working on brand activation campaigns aimed at affluent audiences including at Westfield Shepherd’s Bush and Canary Wharf. • Working with Sales and Revenue Management to achieve commercial objectives, responding with strategic B2B and B2C comms to drive sales, brand recall and awareness. • Managing trade and consumer events, projects from briefing through to execution, budgets and timelines. • Writing and distributing corporate and consumer press releases with brand and sales-led messaging.
• Negotiating and managing commercial brand partnerships to create new revenue streams for clients. • Valuing clients’ media assets, identifying relevant brands with affinity, conducting outreach and selling assets through commercial partnerships. • Using proprietary tools, including ALF Insight, Nielsen AdDynamix and YouGov to identify prospects and present data-led insights to existing and potential clients. • Tracking commercial performance against targets and rectifying shortfalls through additional partner outreach and revenue- generating proposals. • Helping easyJet become Europe’s first travel rights holder, driving ancillary revenue through innovative brand partnerships. • Managing media partnerships on behalf of easyJet to drive incremental revenue through monetizing inflight retail tenders, print and digital advertising.