People love a story. So let me tell you mine. From the age of 5 I played ‘Guess the advert’ on TV. I collected bits from magazines for no other reason than I liked them, and I asked so many questions that to shut me up my family sellotaped me to a tree. Sadly I wish this wasn’t true. 10 years designing in Newcastle, Sydney and London and I still have the same passion I did as that kid taped to a tree. I am an articulate, creative designer with a passion for ideas. I’ve helped to both create brands and help deliver effective communications for a diverse range of clients across multiple industry sectors. I’ve worked on global brands, CSR, SME’s, the education sector, B2B, blue chips, above, below and through the line, internal comms, solicitors (don’t judge), B2C, healthcare, well you get the idea. I am experienced in print, digital and also environmental design, and the key for me is always the idea.
Atticus are all about generating ideas for their clients. Coming up with new and more creative ideas that help the client stand out from the others in that field. My role is to identify the ‘Why’ of a company and then create ideas to visually show this.
Working closely with the creative director to create a ideas for international clients in multiple sectors.
Find & establish points of difference in heavily saturated market places and create branding to reflex this.
Producing branding campaigns, spanning a variety of clients.
My work at M&a was another big step in the continual progression of my design knowledge. While working there I was able to work with huge worldwide IT firms, creating global design campaigns and messaging though all disciplines of design. I left M&a to return to the UK.
Working alongside the creative director to develop brand communication and produce strategic advertising campaigns.
My education at Northumbria is the basis and foundation to which I now approach any work. Always looking and searching for answers to questions and asking, 'why?' Most universities focus on design, at Northumbria they made us think and create. I always have written in the top of notebook while I'm sketching "what am I trying to achieve this this'. This is something that Northumbria taught me.