Carla De Maria

Freelance UX designer

  • LocationLondon, United Kingdom



  • Advertising
  • Branding
  • Mobile
  • Information Architecture
  • Interaction Design
  • Web Design
  • UX Design
  • Strategy
  • Qualitative Research
  • Wireframes
  • Conversion Rate Optimisation
  • Persona Development
  • Journey Mapping
  • User Journeys
  • Data Analytics

Work history


Freelance UX Designer


Apr 2016
  • Vita Mojo is a startup dedicated to giving users more control over their diet. Customers can jump online, design a meal based on their lifestyle and nutritional needs, and then pick it up in store at a time that suits them. Vita Mojo wants to put power back into the hands of the customer, allowing people to save time and enjoy honest, healthy meals that are designed by them and cater to their own needs.


UX & Optimisation Consultant


Sep 2014 - Jan 2016
  • As a UX and Optimisation Consultant, I worked with Australian clients across financial services, retail, healthcare and energy sectors to redesign and optimise their digital experiences.



Advertising, Creative Strategy

Royal Melbourne Institute of Technology

Jun 2012 - May 2015
  • Master of Advertising


Triple Major in Cultural Studies, Visual Media and Spanish

University of Melbourne

Mar 2007 - May 2011
  • Bachelor of Arts/Diploma in Creative Arts