Carla Griscti

Digital writer

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  • LocationLondon, United Kingdom

About me

 

I'm a creative, enthusiastic writer with a strong digital editorial background. With solid experience working across a variety of online lifestyle publications, I specialise in food, travel and interiors, although I have also written various fashion, beauty and health features. As a fervent foodie, intrepid globetrotter and aspiring cook, I love all things food and travel. From producing my own recipes to writing and reading hotel and restaurant reviews, food and travel for me has a huge cultural influence that shapes both my work and personal life. I love working in a fast-paced, dynamic environment where I can channel my creative skills into producing high-quality, engaging online content.

Skills

 

  • Events
  • Marketing PR
  • Journalism
  • Lifestyle
  • Travel
  • Blogs
  • Online
  • Human Interest
  • News
  • Media
  • Popular Culture
  • Social
  • Office
  • Photoshop
  • Word

Work history

Currently

Digital Writer

Prima Online, Hearst Magazines

Feb 2015
  • Assisting digital editor with day to day maintenance and updating of site, researching and writing features across all website channels, pitching brand-specific content ideas, increase audience reach and engagement with SEO analysis including Google Adwords and Google Analytics, monitoring and updating social media channels, editing copy, liaising with press contacts, attending press events.

Currently

Freelance Blogger

Cinnamon Club Group

May 2014
  • Writer of weekly blog posts across all three restaurants’ individual websites. Responsible for creating unique SEO relevant content ranging from website page updates and promotional offers to cultural themes and food reviews.

2015

Writer & Editorial Coordinator

Allaboutyou.com, Hearst Magazines

May 2012 - Feb 2015
  • Writing features across all website channels, pitching content ideas, developing recipes, editing copy, managing weekly newsletters, looking after and updating social media platforms, manage newsletter and editorial promotions, assisting with coordination of editorial project campaigns and promotional offers including liaising with clients, overseeing team meetings, scheduled planning, first port of call for all press enquiries, responsible for reporting all editorial product inclusions to PR officers.

2012

Freelance Writer

VIVA Magazine

Apr 2010 - Dec 2012
  • Writer, researched a range of topics including music reviews, travel and world features, style, entertainment, current affairs, edited feature copy, pitched a variety of ideas for each monthly issue, liaised with press contacts.

2012

Assistant Event Coordinator

BMB Neon

Jun 2012 - Aug 2012
  • Assisted with coordination of Microfest event (Microsoft internal event) and MSN Exclusives (music event for MSN competition winners) including artist liaison, live event coordination, production assistance, staff management, client liaison.

2012

Marketing Executive & Editorial Assistant

Handbag.com, Hearst Magazines

Apr 2011 - Apr 2012
  • Writer, monitored and updated social media, built relations with bloggers and partner websites, project management of promotional event campaigns including sponsorship activation, event coverage, editorial features, conducted market research and competitor audits, including audience data analysis.

2011

Assistant Manager

Ski Solutions

Sep 2009 - Mar 2011
  • Managed day-to-day banking, processed invoices, monitored website and social media platforms, responsible for the A la Carte (luxury tailor-made travel) account after sales enquiries, booked flights, hotels, private transfers and organised ticket distribution.

2010

Runner

Mother

Sep 2010 - Sep 2010
  • Assisted with coordination of Stella Artois World Draught Masters event, including artist liaison, production assistance, guest management, supplier coordination.

2009

Production Assistant

Out of the Blue Communications

Apr 2009 - Sep 2009
  • Brand research, budget management for pitches/events, brainstormed creative ideas, sourced venues, looked after travel bookings, managed promotional staff, assisted with build/de-rig of events, organised deliveries, general finance administration including purchase ordering, invoicing and credit card reconciliations.

Education

2009

BA Anthropolgy Media

Goldsmiths, University of London

Aug 2006 - May 2009

    2001

    A Level English, Art Psychology

    South Wilts Grammar

    Aug 1999 - Jun 2001

      1999

      9 Gcses Including Maths, English, Science

      Ringwood School

      Aug 1993 - Jun 1999
      • English Literature English Language French Art Maths Science (Biology, Chemistry, Physics) Graphics