My name is Carlos Font, a Spanish wannabe architect, wannabe cook, and wannabe Barça’s right-wing, who ended up working as a Creative.
For the last 13 years, I’ve been doing local and global campaigns for brands such as adidas, Google, Samsung, Carlsberg, Coca-cola or Vodafone. Always trying to create provocative, progressive, and culturally relevant work.
Projects
- Carlsberg - KickaboutsIf Carlsberg did kickabouts, they would probably have magic sponges that are actually magic, beers that refill themselves, Peter Schmeichel as a ball boy, Jeff Stelling commenting from the sideline, real-life slow motion, celebrate Carlsberg’s sponsorship of the Premier League 2015/16, and basically be the best kickabouts in the world.
- adidas - Creativity is the AnswerOnly creativity can turn barriers into breakthroughs, cages into stages, hate into hope. Because no matter the problem, whatever the question, creativity is the answer. Adidas believes in the power of an athlete’s imagination and using creativity to make a difference in their game, life, and world. The campaign aims to inspire Creators across sports culture to be courageous, unexpected and to shape their own reality. Depending on viewer’s preferences, attitudes, passions, and geographies diffe
- Google Chromecast - SquirrelsTo launch Google Chromecast in the UK, communicate its simplicity of usage and its inclusive nature we created this campaign where a determined squirrel celebrates the product as the end of the human-centric content that rules the teles nowadays. In the end, it’s a product for everyone, even for squirrels. The week before launching, Mountain View decided to run the more demonstrative global campaign and the film became then the April Fools’ video that Chromecast ran in 2014.
- Google app - #peckthewinner24 days of live streaming a rooster who was pecking food out of a cup to predict the next winner during the EUROS. And a wrap-up rooster disco party. To introduce Google app’s enhanced football feature to the world and engage bystanders that wanted to be part of the EUROS conversation, we teamed up with Henri, a not-a-football-savvy French rooster. Thanks to the Google app on his smartphone, Henri had access to a goldmine of football facts to make an informed decision about the next match winn
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Work history
CD/CWadam&eveDDB
- London, United KingdomFreelance
CD/CWMother London
- London, United KingdomFreelance
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Skills
- Creative Direction
- Advertising
- Copywriting
- Ad Copywriting
- Brand Storytelling
- Creating Stories
- Creative
- Creative Stragegy
- Creative Storytelling