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Carlos Rangel

Brand Manager

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  • LevelMid Level
  • LocationBelgium
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Manager - Digital Manager - Marketing Manager

About me

Whether it is at Business, Marketing, Advertising or Digital level, I do not settle for the status quo. I have passion for what I do and love challenging situations which create opportunities for development, process improvement and learning. I have grown up in a multicultural environment which enabled me to learn 5 languages throughout my academic & professional life.

Skills

  • Digital Marketing
  • Brand Management
  • Product Development
  • Business Development
  • Advertising
  • Communication
  • Adaptive Communication
  • Events

Work history

Currently

Marketing Manager

WarnerMusic

Sep 2015
  • Belgium
  • Full Time
  • Key responsibilities Generic product management responsibilities • Develop and implement creative marketing plans, strategies and campaigns across a portfolio of disciplines/artists • Agree, prepare, maintain and work within budgets • Maximising the full range of opportunities available and working in partnership with colleagues across Warner Benelux to deliver strong business results • Identifying and introducing innovative ways to continually improve and develop the labels’ marketing campaigns • Maintaining extensive knowledge and understanding of developing business, product management techniques and the wider music industry • Explore opportunities to develop plans, strategies, and campaigns that market and promote affiliate artists within the Belgium marketplace UK and Because Music artists • Managing & developing French and affiliate artists by way of a creative and commercially focused plan • Manage product P&L’s & budgets to ensure profitability • Working closely with the artist and management to develop sound & positioning • Exploring opportunities with affiliates to develop plans, strategies and campaigns that market and promote affiliate artists within the Belgium marketplace • Working in partnership with the marketing team to deliver strong business results

2015

Digital Manager

WPP

Sep 2013 - Sep 2015
  • Belgium
  • Full Time
  • As Digital Manager I am responsible for digital strategic and tactical recommendations, campaign management and the coordination of all digital activities related to my client portfolio. In regards to the campaign objectives, I recommend channels to be used (display advertising, SEA, SEO, affiliate programs, social marketing, mobile marketing, in-game advertising, etc.) in the most efficient way in order to meet our clients pre-defined goals business goals. I also challenge my client portfolio by integrating new technologies and driving innovation in data measurement between AdServers, CRM's, to establish new advertising insights and learnings. As Digital Manager, I am part of a team of 14 effectives, I also supervise 1FTE at operational level. Portfolio: C&A, SAP, Campari, De Lijn, Unilever, Volvo, Mazda, Lufthansa, EDF Luminus Next to my Digital Consultant function, I specialise in programmatic buying: PMP's and RTB (Real-Time Bidding) via Open/Private Exchanges. Developing prospecting and retargeting strategies for performance marketing approaches. Developing knowledge and skills set within Turn and AppNexus. Assisting in the ATD roll-out at Mindshare Belgium.

2013

Digital Campaign Manager

Ogilvy & Mather Group UK

Apr 2012 - Sep 2013
  • Belgium
  • Full Time
  • My main role at Social Lab Group was to assist our clients' communication strategies by creating advertising campaigns on Social networks and by helping them grow their presence and integrate a Social Advertising strategy in their global Marcom strategy. My focus was on Media Buying on different social platforms. This included briefing creation, creative proposals development, daily optimisations (including data analysis/extraction: Facebook Insights, Google Analytics, Youtube Analytics,...) and data reporting as well as client presentations. As a Campaign Manager, I managed campaigns either on local or on the international market. Yearly budget management: > 1M€.

2009

Digital Communications Assistant

Aspria

Oct 2009 - Dec 2009
  • Belgium
  • Full Time

Education

2011

Master in Marketing Management

Manchester Metropolitan University

Sep 2010 - Sep 2011
  • Manchester, United Kingdom

2010

BSc Marketing and Management (First Class Honours)

EPHEC

Sep 2007 - Sep 2010
  • Brussels, Belgium

Awards

2014

IAB Mixx Awards

IAB

  • Best In-Campaign Game

2014

AMMA - Best use of Social Media

AMMA

2014

AMMA - Best Use Of Interactive

AMMA