I'm a Senior Creative delving my career in Art Direction and Design working from the conceptual stage through to final crafted work.
Print, Digital, Design, Typography, Film, PR and everything in between. Multi platform campaigns with clients including Ab InBev, Peugeot, MTV, Ikea, Procter & Gamble, Red Bull, Bang & Olufsen working with agencies like Lucky Generals, M&C Saatchi, McCann, Havas, Weber Shandwick, Hey Human, Gyro and Citizen.
Previously I had developed a solid career in Brazil as Art Director, Designer and Creative Director, for more than 15 years for some of Brazilian's top ad agencies. While leading teams of more than 30 creatives, I have also won several creative awards, including a Silver Cannes Lion in Design and an Epica Award in Innovation.
I also have finished a Masters at Central Saint Martins in Communication Design. My work? An immersion in between Typography and Gastronomy.
Projects
- OITO / BRANDOito, which means eight in Portuguese, is a a brand for a new company, with a very contemporary business approach. The nature of an endobranding company is Communication, focusing on dealing intensively with people. That is why the logo has a simple and fresh design and it is easy to identify. Silver Lion - Cannes Lions
- NEXTEL MOBILE / DIGITAL AND INTEGRATEDTalk to Fernanda Young without limits. We put the phone number of a national celebrity in a magazine and asked the Nextel client to call her. Nextel is the only mobile company to sell unlimited services for their clients. The idea in this campaign was to bring the “no limits” concept to life through a real experience. To do that, we created an ad inviting Nextel clients to interact LIVE with Fernanda Young, one of the most important female artist/writer of Brazil. The readers of the magazine could call and talk to her during 15 days. In the site www.naotenholimites.com.br was possible to watch live streaming all the dialogs between Fernanda and the public. Copy: Call Fernanda Young with out limits. Sub copy: Call her at a Nextel number (11) 7717-7717 or (0) 30*7717
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Skills
- Advertising
- Art Direction
- Digital
- Design
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Indesign
- Photoshop
- Graphic Design
- Digital/ Print
Education
Communication DesignCentral Saint Martins (UAL)
- London, United Kingdom
COMMUNICATION DESIGN
Awards
Silver AwardCannes Lions
SilverAward Design for Oito (Logo/Identity)