Projects
- Christmas Gift GuideThe Topshop Gift Edit is a way for people to find the perfect present. Complimented by beautiful studio shots, we created a card-based grid that could be populated by video, image or text to showcase the Christmas range. Users can add things to their 'Want List' and export the list as a shareable GIF to drop heavy hints about what they want this year. Clicking on a shared GIF link takes a new user to a product listing page of all the items the sharer wished for.
Work history
UX Designer
I work closely with the product owners to plan the user experience strategy for all digital journeys. I use data from the analytics team to produce personas, work flows and wireframes. I prototype using InVision, and collaborate with developers to get a clean, viable build. I report to the Production Manager and Head of Digital.
Digital Designer
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Reporting to the Lead Digital Designer, I worked with a range of internal and external teams to plan, wireframe, design and produce assets and journeys for all of Topshop's digital platforms. This included iOS and Android apps, mobile web and desktop experiences, editorial design, campaigns and
social media.
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Skills
- Design
- Illustrator
- Indesign
- Photoshop
- Sketch
- Branding Identity Design
- Wireframes
- Print Digital Design
- Persona/user Model
- Prototypes
- Journey Mapping
Education
BA(Hons) Graphic Design (design for Publishing
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Design for Publishing
Foundation in Art and Design
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Art and Design