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I work closely with the product owners to plan the user experience strategy for all digital journeys. I use data from the analytics team to produce personas, work flows and wireframes. I prototype using InVision, and collaborate with developers to get a clean, viable build. I report to the Production Manager and Head of Digital.
Reporting to the Lead Digital Designer, I worked with a range of internal and external teams to plan, wireframe, design and produce assets and journeys for all of Topshop's digital platforms. This included iOS and Android apps, mobile web and desktop experiences, editorial design, campaigns and social media.
I collaborated with studios and agencies around London, operating as a sole-trader and occasionally teaming up with software engineers and product managers. My projects ranged from a toolkit to measure social value, to a loyalty card app.
I worked on the initial product ideas, wireframes and sketches for this start-up company, who are working towards creating a social notebook app which helps people in London find new things to do, and people to do them with.
Reevoo provides social commerce and review solutions. I worked as a designer across the development, marketing and product teams, concepting and building web products to help consumers make better and more informed buying decisions. I managed all design requests, product and UX design for mobile and desktop sites, print jobs and pairing with developers as they implemented designs. I reported to the Head of Design and the Head of Product.
My roles at this motion graphics company included designing assets for animation and motion graphics, creating layouts for events graphics, and assisting the Creative Director. I developed new identities, produced logos and stationery, and utilised Photoshop, Illustrator, InDesign and After Effects. My responsibilities also extended to continuing an existing rapport with clients, and making sure the basics of the studio were in good running order.
Design for Publishing
Art and Design