Carole Guiet
Available

Carole Guiet

Account DirectorLondon, United Kingdom
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Carole Guiet
Available

Carole Guiet

Account DirectorLondon, United Kingdom
About me
A passionate Account Director, recognized for building exceptional client relationships, I lead the team with an open and collaborative approach. My aim is always to transform the client challenges into the best strategic and creative work and to deliver meaningful campaigns. I built my experience working in ATL and Digital agencies allowing me to have a full understanding of the clients needs and had the chance to help on several Charity and B2C accounts (Luxury alcohol brands, FMCG, Home appliances, Financial services) for the UK market and at an international level.
Projects credited in
  • Legal and General - Ageless Advice
    Legal and General - Ageless AdviceThe Brief: Create an engaging 60 second video for L&G social channels, focus on the theme of protection and advice. Cast a range of real people to show the diversity that exists in the UK and find unique and touching stories. Ultimately: raise brand awareness and drive purchases of life insurance policies. My Role: As we were working with real people instead of actors I took the lead in the casting process, reaching out to people with interesting and unique voices to bring their stories to life
  • Chivas Regal Ultis
    Chivas Regal UltisUltis is a premium blend of 5 signature single malts.  To launch a product that embodies the essence of Chivas' craft, we brought to life the essence of those who helped make it.  Partnering with digital artists, Field, we turned DNA taken from five of Chivas' craftsmen into generative art that is, quite literally: themselves. 
  • Chivas Regal Win the Right Way
    Chivas Regal Win the Right WayGlobal, 360-campaign featuring Javier Bardem, Chris Evans and Don Cheadle. 
  • United Airlines - Moments of Connection
    United Airlines - Moments of ConnectionAs a brand that doesn’t have a strong presence in the U.K., United Airlines needed to show this audience what they are all about: connecting people, and uniting the world. With connection being a well trodden territory for airlines and telecoms, we opted for a visual metaphor, showing the connections to be made through a trip with United Airlines using blue string.  To encourage positive interactions with the brand, whilst pushing organic reach, we’re hosting a competition to find a pair compara
  • Chivas Regal Ultis
    Chivas Regal UltisTo launch a luxury whisky that embodies the essence of Chivas' craft, we brought to life the essence of those who helped make it - by turning their DNA into generative art.
  • Chivas – Win The Right Way
    Chivas – Win The Right WayFreelancing at Havas, David worked closely with the Chivas team and the creative directors Philipp Sens, Andre Moreira and Philip Beaumont. David was the art director & lead designer for the Chivas campaign “Win The Right Way”, featuring actors Javier Bardem, Chris Evans and Don Cheadle. Whilst there, he collaborated with the ATL production team working on the campaign videos creating title sequences. Creative Directors: Philipp Sens & Andre Moreira Art Direction, Design, Motion: David Jorre
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Work history
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    Account DirectorWPN Chameleon
    London, United KingdomFull Time
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    Account DirectorWPN Chameleon
    London, United KingdomFull Time
    Accounts: Macmillan, Oxfam, GOSHC, Laithwaites, Care International, JDRF, Handicap International France... Built long terms relationship with Charities and Commercial clients Identified organic growth and new business opportunities to meet agency financial targets Developed integrated campaigns (online strategies / Landing pages and hubs / TV / Press / Direct Marketing...) Managed New Product Development projects along with CX lead and Strategist (proposition development, branding, audience journeys for acquisition / retention...) Managed two Senior Account Managers and one Account Executive
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Skills
  • Integrated Advertising
  • Digital Advertising
  • Client Services
  • ATL Advertising
  • Advertisement Branding
  • Social Advertising
  • Brand Content