carolina rodriguez

online marketing executive

  • LocationLondon, United Kingdom



  • Fashion
  • Marketing PR
  • Excel
  • Office
  • Powerpoint
  • Word
  • Advertising And Marketing

Work history


Online Marketing Executive


Jun 2014
  • • Social Media Strategy for Him&Lui website • Managing/creating content for the site • Expanding Social Media exposure through storytelling • Liaising with our content contributors in regard to schedules • Using E-Commerce tools • Creating content both, written and image • SEO Tactics • Developing and implementing mailing list and sales promotion tactics


Team Leader


Apr 2011 - Jun 2014
  • • Promoted to team leader after a year in the company. In charge of own team and responsible of department and training. • Run my department with excellent customer service. • Developed sales strategies and merchandising presentations and plan for campaigns and activities. • Organised the department for success.


Strategic Planner Executive


Jun 2009 - May 2010
  • TBWA’s strategic planning team is tasked with managing the interpretation of client advertising briefs and the planning of suitable campaigns across a variety of print, online, outdoor and ambient media. Strategic Planner Executive J • Created a strategy for Leroy Merlin and consequently secured the account. • Coordinated iPhone’s launch in the Spain and responsible for relationship management with the client. • Insight research prior to iPhone’s launch using social networks. • Results assessment during the campaigns leading to creation of an iPhone web space where public was able to view developments in the iPhone and express themselves. • Responsible for Mc Donald’s competitors analysis reporting findings to the client every month. • Coordinated Absolut vodka campaign, “In an absolut world” in the Spanish market. • Development of client media strategy and proactively suggesting relevant activity. • Developing and using primary research methods to acquire extensive information for review and analysis for written reporting. • Providing support to the Business Development, Marketing and Customer Analyst team.




University of Seville

Aug 2003 - May 2007