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Caroline Anderson

Marketing Manager

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  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Visual Arts
  • Design
  • Photoshop

Work history


Marketing Manager


Feb 2015
  • ? Managed strategic marketing campaign for a portfolio of twelve shopping centres. ? Set a calendar of events for shopping centres including fashion shows, food festivals and children’s entertainment and all with retailer engagement and the requirements of the catchment in mind. ? Management of all agencies assigned to each shopping centre as well as any marketing support staff onsite at the centres. ? Briefing creative agencies for any artwork such as magazines, adverts and posters whilst working with brand identity and what appeals to the catchment. ? Working with stakeholders associated with each centre in order to find ways to mutually support and cross promote. ? Writing frequent reports for some centres and presenting them within an asset management meeting. ? Looking for opportunities to increase business within centres currently being worked on as well as acquiring new centres.


Marketing Manager


Aug 2013 - Aug 2014
  • ? Managed a strategic marketing campaign to raise awareness of the shopping centre, boost footfall and create proactive PR opportunities. ? Measured the effectiveness of the campaign using exit surveys, ROI and tenant trade data analysis and reported results to Asset Management team. ? Set and managed the marketing campaign for the financial year including event calendar, marketing mix and budget management according to research results. ? Forged new relationships with stakeholders and retailers that was beneficial to all parties. ? Managed the development of brand artwork including local press advertising, in-centre posters, billboards, magazine and look books. ? Management of social media channels and website content that produced strong organic growth and engagement and included writing targeted e-newsletters. ? Developed a joined up approach to managing the media buying, creative and PR agency in order maximise the effectiveness of each.


Marketing Coordinator


Nov 2010 - Aug 2013
  • ? Oversee the development of creative artwork including posters, billboards and magazine adverts. ? Day to day management of appointed consultants as well as regular retailer liaison. ? Managed aspects of the commercialisation for the centre including location planning and sign offs. ? Management of the various social and digital media channels. ? Regular analysis of catchment for strategic planning of outdoor media location. ? Event planning and management including high levels of retailer engagement.



BA(Hons) Film and Drama

Anglia Ruskin University

Aug 1999 - May 2002
  • A study a films and plays of all eras and genres. Also a practical study of film and sound editing.