Work history
Marketing Manager
? Managed strategic marketing campaign for a portfolio of twelve shopping centres.
? Set a calendar of events for shopping centres including fashion shows, food festivals and children’s entertainment and all with retailer engagement and the requirements of the catchment in mind.
? Management of all agencies assigned to each shopping centre as well as any marketing support staff onsite at the centres.
? Briefing creative agencies for any artwork such as magazines, adverts and posters whilst working with brand identity and what appeals to the catchment.
? Working with stakeholders associated with each centre in order to find ways to mutually support and cross promote.
? Writing frequent reports for some centres and presenting them within an asset management meeting.
? Looking for opportunities to increase business within centres currently being worked on as well as acquiring new centres.
Marketing Manager
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? Managed a strategic marketing campaign to raise awareness of the shopping centre, boost footfall and create proactive PR opportunities.
? Measured the effectiveness of the campaign using exit surveys, ROI and tenant trade data analysis and reported results to Asset Management team.
? Set and managed the marketing campaign for the financial year including event calendar, marketing mix and budget management according to research results.
? Forged new relationships with stakeholders and retailers that was beneficial to all parties.
? Managed the development of brand artwork including local press advertising, in-centre posters, billboards, magazine and look books.
? Management of social media channels and website content that produced strong organic growth and engagement and included writing targeted e-newsletters.
? Developed a joined up approach to managing the media buying, creative and PR agency in order maximise the effectiveness of each.
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Skills
- Fashion
- Advertising
- Events
- Marketing PR
- Visual Arts
- Design
- Photoshop
Education
BA(Hons) Film and Drama
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A study a films and plays of all eras and genres. Also a practical study of film and sound editing.