It was the Cadbury’s Gorilla that captured my attention in 2007, from which my fascination, for the way advertisements are constructed and perceived, begun. This passion and geekiness for advertising and marketing has driven my ambition to work in the field. Working for IBM’s marketing department during my placement year provided opportunity to hone my film and video editing skills and work creatively within a corporate structure. Yet, I recognised that I wanted to work agency rather than client side on creative and innovative projects. In order to build further understanding of an agency, I gained experience at two major agencies, Ogilvy and BBH. This experience and my degree choice, Marketing and Management (BA Hons), lends itself to Account Management, in which creativity and rationality are perfectly aligned to bring a project to completion from start to finish.
Pursing my ambition to work in the creative industries, I have gained further experience with focus upon Account Management at BBH London. The placement provided opportunity to gain hands on experience on live projects and to understand life within a leading creative agency.
In the week I spent with Ogilvy, I worked on a mock brief from start to finish in an Account Management role. This involved working with Creatives, Strategists and Account Managers to create a television, print and social media campaign for a well-known consumer brand. To conclude the week, I presented the work back to an internal panel. From this week, I learnt that I love to work creatively, in an innovative environment, with a team comprising of varying skills.
I spent my placement year as a Digital and Social Media Marketer at IBM in London, which provided new exciting challenges and opportunities to develop my skills in project and event management, digital asset creation and video filming and editing. Within my role I represented IBM at third party events, organised volunteering projects, including Social Media training sessions attended by 80 IBM employees, and attended agency meetings. I was also handpicked to act as an ambassador at the Wimbledon Championships 2015. This opportunity allowed me to communicate the IBM story to members of the public and engage with dignitaries and VIPs. From this, I was asked to create a number of small videos to explain IBM’s role at Wimbledon to be used as a storytelling tool for the future. This led onto shadowing a BBC director and editor for the day from a recommendation.