Caroline Ingman

Senior EU Marketing Manager

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  • LocationLondon, United Kingdom

About me

 

Specialising in B2B and brand marketing with over 7 years experience, I am passionate about figuring out what makes a consumer tick and turning it into revenue through measured brand marketing and comms initiatives. Outside of work, I'm a huge fan of design, architecture, food, literature and sport (especially F1). I'm currently building my own Passivhaus and I'm also the owner of two lovely house rabbits who wreck all my furniture. I cycle, play hockey and generally like to keep my eyes open to the interesting things in the world.

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Brand Management
  • Design
  • Email Marketing
  • Events PR
  • Marketing Strategy
  • Social Media Marketing
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Senior EU Marketing Manager

Viant

Jan 2013
  • I wear two marketing hats; brand and ad sales. Being a brand marketer, I know what I want from my marketing spend. Working for an ad tech company, I know what the people who sign off spend with us want from theirs. From email marketing, PR & proprietary events to product strategy and sales training, I cover all things marketing for the UK and EU. I am fully hands on and love to work from product building with the exec team all the way through to designing and fixing flyers to branded bags of popcorn for agency drops. Promoted to Senior EU Marketing Manager from UK Marketing Manager in November 2014 Reporting to CMO Managing EU direct reports Brand Marketing: ATL/TTL/BTL - PR & Comms, Design, Events, Promotions, Social Media, Newsletters, Sponsorships, Website, Corp Branding & Identity, Awards, Merchandise, UIs Ad Sales Marketing: Product Roll-outs, Strategy, Pitches, Training, Collateral, Event Content, Programmatic buying

2013

Product Marketing Manager

CBS Interactive

May 2011 - Jan 2013
  • A varied and challenging role working with the very fabric of the sites to create interesting new commercial ideas for enterprise tech clients. I designed custom editorial opportunities with the edit team, created bespoke events with the marketing team and worked with sales to build interesting and varied marketing opportunities and new ad units for our clients – who wants off the shelf? I also made sure that advertising units were just as well thought out as the editorial and they worked harmoniously with the identity of the site when we moved over to HTML5 platform. PMM for ZDNet and TechRepublic B2B sites reporting to UK MD & Global Product Marketing Director Worked with: Exec team, sales team, editorial team and product teams Projects: Commercial requirements for HTML5 ZDNet rebuild, Editorial-led commercial event & on-site opportunity creation, RFPs, collateral, design briefings, business development, training, strategy

2011

Senior EMEA Business Development Executive

The Wall Street Journal Dow Jones

Apr 2008 - May 2011
  • Our clients were varied and our audience elite - they worked hard and played hard. Financial institutions all the way through to high-fashion houses wanted to get in front of our audience, so we had to get to the heart of what made our readers tick. I worked across research, design, events and ad sales, tailoring our approach to clients as varied as Credit Suisse for the WSJE to Cartier for The Weekend Journal & WSJ. Magazine B2B Marketing for EMEA - reporting to EMEA Marketing Director at Dow Jones International. Responsibilities: WSJE, Barron's WSJDN, WSJ. magazine and Weekend Journal product focus Research & strategy for pitches Print based syndicated research across TNS ad spend, Business Elite, Mendolsohn and PICS General sales materials Agency and client proprietary events Design Brochures Merchandise Training new staff in various aspects of research and general computing

2008

Research Exec

Clear Channel Outdoor UK

Apr 2007 - Apr 2008
  • Wouldn’t the world be quite boring without lovely outdoor ads brightening up the place? In the land of outdoor the creative is king and we helped our clients nail it with creative testing. Then we showed them how effective their ads were and gave them pointers for the next campaign. Outdoor is hard to measure – there are no clicks here - so it involved getting out on the street to ask people. We got told off by Jay-Z once...but that’s a story for another day. Reporting to Head of Research Responsibilities: Running Clear Channel’s Research Monitor - a tracking study of outdoor advertising campaigns Market research & campaign specific research & analysis Presenting direct to clients (such as Hyundai, T Mobile & HSBC) and media agencies Recommendations for future client campaigns Creative testing Ad-hoc research projects Supporting sales team with pitches New business pitches Research tools e.g TGI Marketing merchandise creation

2007

Events & Account Manager

CCR Partners

Apr 2006 - Apr 2007
  • The owner of this small firm worked with finance teams to assess and improve their finance function. To do this we had to find CFOs in top firms and get them around a table with their peers to discuss the way finance could and should work. Getting past a CFO’s PA is no mean feat - getting time in their diaries is even harder; Getting them to share sensitive information and work with us to benchmark it took dedication. BP, Shell & Maersk Group were my main accounts across UK and Denmark. Researcher/ Account Manager/Event Manager for a specialist consultant firm reporting to MD Major accounts included BP, Shell, Maersk Responsibilities: Organise & host CFO/NED Round Table discussion dinners Gather research for books writing on Finance function In-house financial consultancy Contacting and inviting FTSE 250, Dax 30 and NASDAQ company finance executives to attend dinners Event collateral & presentations Utilising proprietary benchmarking Excel tool Training new colleagues in benchmarking questionnaires - recording and analysing data Direct contact with CFOs, Chairmen and CEOs of major companies Handling highly specialised and confidential corporate information

Education

2005

English Literature BA (hons

Leeds Met University

Aug 2002 - Mar 2005
  • 2:1 With Honours