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caroline millar

Fashion agent

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  • Fashion
  • Administration
  • Communication
  • Creative
  • Management
  • Excel
  • Visual Merchandising
  • Sales
  • Relationship Building

Work history


Sales Manager

Macandi Showrooms

Apr 2013 - Mar 2015
  • Responsible for managing over 60 UK and International accounts across five RTW and accessory womenswear brands, across specified territories and worldwide distribution. Key responsibilities included -Implementing seasonal brand and sales strategies along with forecasting budget projections to drive continuous business progression in terms of both growth and development, alongside liaising with brand design teams throughout the year to communicate needs of target market -Management and development of showroom team to oversee a functioning and creative showroom environment conducive to brand culture representation and the sales process Continuous monitoring of developing domestic and international trends to identify opportunities within market landscape in order to approach, and bring on board, brands fitting desired criteria to maximise showroom portfolio -Complete management of all existing accounts, including implementing a stable payment structure through assessment and monitoring of each account’s financial activity, optimising sell throughs by maintaining excellent customer relations with existing accounts in order to monitor brand performance, and offering full customer support. -Generating new business by targeting and securing relevant potential accounts through original and creative mediums such as social media and online platforms alongside maintaining relevant and up to date customer database -Organising and executing sales appointments with domestic and international buyers from global territories in accordance with attendance of foreign trade shows


Sales Executive


May 2010 - Apr 2013
  • Responsible for managing the showroom along with assisting sales across four collections a year. Key responsibilities included -Assisting with various preparations of key press and marketing events such as numerous London Fashion Week shows, London Fashion Weekend and brand pop-up launch at Selfridges. -Management of all daily activities relating to running the showroom including creative responsibilities such as visual merchandising to maintain brand aesthetic -Assisting and executing sales appointments with UK and International customers, looking after worldwide territories. -Managing day to day relationships with existing accounts offering full customer support relating to returns, stock swaps, sample loans and reorders as well as obtaining sell through information to monitor brand performance. -Researching and approaching potential new accounts to generate new business whilst keeping a-breath of competitor landscape -Offering full administrative support to commercial director and sales manager including appointment booking, diary coordination and minute taking within key meetings


Personal Assistant

Maggie Owen

Aug 2009 - Apr 2010
  • Working within a small multi brand boutique and sales agency specialising in women’s accessories, enabling me to have a varied and autonomous role within the company. Responsibilities included -Assisting company director with both wholesale and buying appointments, as well as face to face sales with customers -Assisting with development of company website writing product descriptions using Magento software -Offering full support to company director, including diary management, appointment booking and administrative responsibilities -Input and assistance on creative projects within the business such as photo shoot for company website and windows dressing and visual merchandising within the retail space



English Language and Literature

University of Leeds

Aug 2005 - Aug 2008