Caroline Pay

Deputy ECD, Managing Partner

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  • LocationLondon, United Kingdom

Projects

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About me

 

Caroline Pay is Deputy Executive Creative Director of BBH London. Having returned a year ago as Head of Creative Development and to CD accounts including Google, Refuge and Baileys, she now runs the London office alongside MD Mel Exon, and CSO's Jonathan Bottomly and Jason Gonsalves. In her previous stint at BBH she ran the flagship Levis account amongst others. Prior to returning to BBH, Caroline most recently ran the Boots, FRANK and Great BRITAIN accounts at Mother London. As one of the UK's few female CD's she has enjoying award-winning success over the years for brand such as Coca Cola, Schweppes, Dr Pepper, Honda, New Look, Amnesty International and even scooped an Emmy Award for MTV.

Skills

 

  • Advertising
  • Art Direction
  • Creative Direction
  • Outdoor Campaigns
  • Digital Marketing
  • Brand Development
  • Digital Strategy
  • Creative Strategy
  • Interactive Advertising

Work history

Currently

Deputy ECD & Managing Partner

BBH London

Jan 2014
  • Accounts include Baileys, Google and Refuge.

2013

Creative Director

Mother

Mar 2010 - Aug 2013
  • Accounts included Post Office, New Look, GREAT Britain and Boots.

2009

Creative Director

Karmarama

Aug 2008 - Apr 2009
  • Accounts included lastminute.com

2008

Freelance Creative

W+K

Sep 2007 - Apr 2008
  • Accounts included Honda

2007

Creative Director

BBH London

Jul 2005 - Apr 2007
  • Accounts included Levi's

2005

Mother

Creative

Nov 1998 - Jul 2005
  • Accounts included Boots, No7, Soltan, Coca Cola, Dr Pepper, Schweppes, FRANK, Amnesty International, Magic FM, Cup a Soup etc