Caroline Sheffield
Available

Caroline Sheffield

Family Content OfficerLondon, United Kingdom
+ Info

5

Connections
Crista Repo
Ngaio Parr
Gavin Lucas
Caroline Sheffield
Available

Caroline Sheffield

Family Content OfficerLondon, United Kingdom
About me
I am an enthusiastic, driven person with proven and valuable communication skills. I thrive under pressure, forge good and reliable working relationships and am always eager to push myself to the next level. Over the past 10 years I have grown in confidence and capability across the communications sector – gaining valuable experience in a variety of fields, from digital content and social media to public relations and celebrity management – and have developed a strong flair for writing copy of all forms, handling press enquiries and executing events. When I’m not working, you can find me drinking prosecco and laughing infectiously with friends or exploring new places and having adventures – but that’s just a snapshot, get in touch, I’d love to chat more.
Work history
    Virgin Management logo
    Virgin Management logo
    Family Content OfficerVirgin Management
    London, United KingdomFull Time
    I support Holly and Sam Branson (and the wider family) with their content, social and PR needs. The role requires a flair for writing, relationship management, the organisation and execution of events, campaigns, photo shoots and filming, and content and social production (digital and print). I work closely across the expanse of areas Holly and Sam sit across which includes accompanying to events, providing briefing notes, interview prep, journalist management and implementing social media strategy. Key achievements:  Collaborated with SoFar Sounds and Amnesty to execute a gig at Sam Branson’s house with Emeli Sande, and a gig with Ed Sheeran in Washington for Holly Branson – on the same night – to support the refugee crisis. Negotiated with agents to secure talent, arranged venues, wrote scripts, managed social and content.  Holly Branson’s book launch and tour. Executed multiple events – sourced music, speakers, venues and invites. Created content in multiple forms, managed social media strategy and directed video production.  Delivered emergency comms and relief during Hurricane Irma last year.
    Virgin Management logo
    Virgin Management logo
    Content ExecutiveVirgin Management
     - London, United KingdomFull Time
    I write content and features for virgin.com, focusing on Virgin Unite; the not-for-profit foundation of Virgin and its advocacy areas.  Write content and copy for virgin.com, internal outlets and newsletters and manage guest blogger portfolio and commissions.  Manage social platforms and strategy, including paid advertising.
+ Show more
Skills
  • Blog Content
  • Communications
  • Marketing
  • Events
  • Digital
  • People Person
  • Creative
  • Talent Management
  • Media Relations
  • Copywriting
Education
    N
    N
    English Creative WritingNottingham Trent University
     - Nottingham, United Kingdom