Hi, my name is Caroline, I'm a native Swede but moved to London in 1999. Design has been an interest of mine since an early age. Moving to London meant I could continue to develop my skills in Graphic and Digital Design at Central St Martins College of Art and also complete a BA in Architecture and Urban Design at University of Westminster. In 2010 I won the “Wagamama Positive Design Competition” hosted by Container design studio, where I created a design for a new range of uniforms for Wagamama. I’ve been in my current role as Senior Creative Manager at a contract furniture company for 5 years and I am now looking for a new experience as a designer. I am not afraid of challenges and love learning new skills. In my current role I am involved in everything from print production, web content and marketing plans to creating graphics and writing copy for newsletters, direct mail promotions and PR campaigns. For a detailed outline of my work experience, education and skills please see my CV and portfolio. Best, Caroline Westhoff
· print production of company literature such as catalogues, brochures and associated marketing, according to company brand guidelines · managing content and graphic design requirements for four company websites with special focus on UI and UX, in liasion with web developers · creating graphics and copy for fortnightly email newsletters distributed to 35000 strong database · producing brand conscious advertising for major interior design publications and other media outlets · planning and structuring marketing schedule including campaigns, exhibitions and competitions, all in liasion with PR and branding consultants in the US · artworking on images for customers, US sales reps and re-sellers · managing the Creative Department’s day to day workload and training interns · dealing with phone/sales inquiries as a first point of contact
· creating a design for a new range of uniforms for Wagamama, a result of winning the “Wagamama Positive Design Competition” 2010. Design voted winner by judges and restaurant staff, being one of over 1000 entries. · design of installation for advertising pitch · creating seasonal installation for studio window display · design and production of Christmas gift packaging for clients 2010 and 2011
BA (Hons.) degree in Architecture specialising in Urban Design. Graduated with 2:1.