Caroline Westhoff

Senior Creative/Marketing Manager

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  • LocationLondon, United Kingdom

Projects

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About me

 

Hi, my name is Caroline, I'm a native Swede but moved to London in 1999. Design has been an interest of mine since an early age. Moving to London meant I could continue to develop my skills in Graphic and Digital Design at Central St Martins College of Art and also complete a BA in Architecture and Urban Design at University of Westminster. In 2010 I won the “Wagamama Positive Design Competition” hosted by Container design studio, where I created a design for a new range of uniforms for Wagamama. I’ve been in my current role as Senior Creative Manager at a contract furniture company for 5 years and I am now looking for a new experience as a designer. I am not afraid of challenges and love learning new skills. In my current role I am involved in everything from print production, web content and marketing plans to creating graphics and writing copy for newsletters, direct mail promotions and PR campaigns. For a detailed outline of my work experience, education and skills please see my CV and portfolio. Best, Caroline Westhoff

Skills

 

  • Packaging
  • Digital Media
  • Marketing PR
  • Branding
  • Print Design
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Illustrator
  • Indesign
  • Photoshop

Work history

Currently

Senior Creative Manager

Sandler Seating Ltd

Jan 2011
  • · print production of company literature such as catalogues, brochures and associated marketing, according to company brand guidelines · managing content and graphic design requirements for four company websites with special focus on UI and UX, in liasion with web developers · creating graphics and copy for fortnightly email newsletters distributed to 35000 strong database · producing brand conscious advertising for major interior design publications and other media outlets · planning and structuring marketing schedule including campaigns, exhibitions and competitions, all in liasion with PR and branding consultants in the US · artworking on images for customers, US sales reps and re-sellers · managing the Creative Department’s day to day workload and training interns · dealing with phone/sales inquiries as a first point of contact

2010

Designer

Container Design Studio

Jan 2010 - Jul 2010
  • · creating a design for a new range of uniforms for Wagamama, a result of winning the “Wagamama Positive Design Competition” 2010. Design voted winner by judges and restaurant staff, being one of over 1000 entries. · design of installation for advertising pitch · creating seasonal installation for studio window display · design and production of Christmas gift packaging for clients 2010 and 2011

Education

2008

Architecture Urban Design

University of Westminster

Sep 2005 - Apr 2008
  • BA (Hons.) degree in Architecture specialising in Urban Design. Graduated with 2:1.

Awards

2010

Winner of Wagamama Positive Design Competition

  • http://creativepool.com/kanin/projects/wagamama-t-shirt-design-for-wagamama