I'm a strategic content editor, copywriter and creative with over eight years’ experience evolving content propositions and crafting compelling storytelling for the leading names in fashion.
Currently Content Creative at ASOS and previously Marketing Content Editor at NET-A-PORTER, I specialise in branded content, content strategy, concepting, tone of voice and marketing copy.
I pride myself on being commercially focused, with a proven track record of using insights to inform creative decisions and produce engaging messaging that delivers results.
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Work history
Content CreativeASOS
London, United KingdomFull Time
Working as part of ASOS Creates, the Partnerships team's in-house creative agency.
Concepting, pitching and executing engaging and inventive multi-channel campaigns for ASOS brand partners across fashion, beauty, sneakers and activewear.
+ Creating strategic and compelling pitch and concept decks
+ Collaborating with the art director to deliver visually strong and narratively sound creative
+ Leading on narrative across all creative content outputs to ensure strong, consistent storytelling
+ Crafting tonally on-point copy for commercial traffic-driving assets
+ Commissioning content creators, influencers and talent
+ Liaising with the Fashion team on styling, hair and makeup looks
+ Responding to client feedback while maintaining ASOS brand identity and house style
Clients include:
MAC Cosmetics
Urban Decay
Estée Lauder
BECCA
Too Faced
Laura Mercier
Charlotte Tilbury
Topshop
Topman
Under Armour
Nike
Vans
F
F
Content editor and copywriterFreelance
London, United KingdomFreelance
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Skills
- Marketing
- Copywriting
- Content Editing
- Content Strategy
- Marketing Copywriting
- Content Planning
- Copyediting
- Sub-editing
- Concepting
- Client Pitching