Carys Cross
Available

Carys Cross

Freelance content editor and copywriter | Creative at ASOSLondon, United Kingdom
+ Info

10

Connections
Pip Jamieson
Charlotte May
Pat McNulty
Carys Cross
Available

Carys Cross

Freelance content editor and copywriter | Creative at ASOSLondon, United Kingdom
About me
I'm a strategic content editor, copywriter and creative with over eight years’ experience evolving content propositions and crafting compelling storytelling for the leading names in fashion. Currently Content Creative at ASOS and previously Marketing Content Editor at NET-A-PORTER, I specialise in branded content, content strategy, concepting, tone of voice and marketing copy. I pride myself on being commercially focused, with a proven track record of using insights to inform creative decisions and produce engaging messaging that delivers results. Now, tell me about you?
Projects credited in
  • ASOS x Topshop / Topman
    ASOS x Topshop / Topman
Work history
    ASOS logo
    ASOS logo
    Content CreativeASOS
    London, United KingdomFull Time
    Working as part of ASOS Creates, the Partnerships team's in-house creative agency. Concepting, pitching and executing engaging and inventive multi-channel campaigns for ASOS brand partners across fashion, beauty, sneakers and activewear. + Creating strategic and compelling pitch and concept decks + Collaborating with the art director to deliver visually strong and narratively sound creative + Leading on narrative across all creative content outputs to ensure strong, consistent storytelling + Crafting tonally on-point copy for commercial traffic-driving assets + Commissioning content creators, influencers and talent + Liaising with the Fashion team on styling, hair and makeup looks + Responding to client feedback while maintaining ASOS brand identity and house style Clients include: MAC Cosmetics Urban Decay Estée Lauder BECCA Too Faced Laura Mercier Charlotte Tilbury Topshop Topman Under Armour Nike Vans
    F
    F
    Content editor and copywriterFreelance
    London, United KingdomFreelance
+ Show more
Skills
  • Marketing
  • Copywriting
  • Content Editing
  • Content Strategy
  • Marketing Copywriting
  • Content Planning
  • Copyediting
  • Sub-editing
  • Concepting
  • Client Pitching
Education
    C
    C
    PG Dip Magazine JournalismCardiff University
     - Cardiff, United Kingdom
    Grade: Distinction
    C
    C
    BA Journalism, Film and MediaCardiff University
     - Cardiff, United Kingdom
    Grade: First-class honours