I am currently Refinery29 's Creative Lead on Branded Content in the UK working across all categories to create interesting, relevant and informative content for our readers.
Over the past 8 years I've lived in Dubai as a creative (art director / copywriter) at the award-winning Ogilvy, freelanced in London, Paris & Amsterdam for advertising agencies and helped start ups hone their brands and create buzz for them.
In 2017 I was elected first ever president of SheSays London, doubling their events and continuing to grow their online & offline community during my stint. In 2015 I also co-launched their mentoring arm, Who's Your Momma, and to date the scheme has paired over 200 women with mentors.
Aside from supporting women in the industry I also launched The Freelance Circle last year. The FC is a website that gives freelancers a voice and invites them to anonymously review places (5 star ratings) they've freelanced with the aim to improve and add a level of transparency to the gig economy for both freelancers & agencies.
Over the past few years I've been recognised by: Campaigns Magazine's Future Female Leaders '17, The Hospital Club 100 '17 and most recently Creative Review's 'Creative Leaders 50' . I have also been on several creative award judging panels in Europe & New York including The Lovie Awards.
If you want to get in touch, feel free to email me: caseybird23@gmail.com
Projects
- Refinery29 x BraunTogether with Braun we wanted to switch up the body care category and instead speak to three women about why they personally decide to remove some of their body hair and what it means to them, and only them - spoiler, they don't do it to attract a dude! We interviewed activist and writer, Paris Lees on how it can shape identity for trans women, our beauty editor on life with PCOS and a model and actress on how she lost all her confidence after coming off the contraceptive pill had adverse side
- YouTube: Internet CitizensYouTube and Creators for Change identified that there was a growing problem with online radicalisation and hate crime within young people in the UK and wanted to do something about it. Together with Livity we created 'Internet Citizens'. 17 workshops that ran in 12 UK cities educating over 500 young people on the power of their voice, how to spot fake news and how to generally stay safe online. Each session was hosted by professional mentor Efe Ezekiel and Alain ‘Fushion’ Clapham - a self-prof
+ View all
Projects credited in
- Refinery 29 x TRESemmé | Erin Aniker IllustrationIllustrating what imposter syndrome feels like for Refinery 29 x TRESemmé. 'This Is What Imposter Syndrome Feels Like: If you’ve ever felt like a 'fraud' at work, you're not alone. That feeling is known as Imposter Syndrome: a belief that your success is just down to luck, and that pretty soon, everyone’s going to sniff you out as a chancer. It's the real deal, and affects more of us than you probably think.'
- This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Discover our 2020 list here This International Women's Day, we asked influential icons to nominate 10 trailblazing women who they believe are redefining the creator landscape. The result? A unique and incredible list of 200 trailblazing women breaking barriers and inspiring change! Only 36% of jobs in the creative sector are currently filled by women. At the top of the tree there’s an even bigger problem - women make up only 11% of Creative Directors. In an attempt to change this, our month-lo165
- Creative Mentor Network X YCN at AirbnbMentoring can be a valuable and mutually-beneficial relationship. For mentors it can be a chance to develop coaching skills that come in useful in leadership roles, as well as a way to pass on advice and hard-earned knowledge. For mentees, that advice can help open access to new opportunities or accelerate early career development. It can help them master new skills, or simply grow in confidence. Meaningful Mentoring On Wednesday 21st June, Creative Mentor Network (CMN) partnered with YCN, who’21
+ Show more
Work history
Creative LeadRefinery29
London, United KingdomFull Time
(Mat leave) Currently leading the commercial creative team within the Branded Content department. We work across all categories bringing to life brand messages through engaging, utility driven content for our female audience.
F
F
CopywriterFreelance
London, United KingdomFreelance
VCCP, Mr. President, Ogilvy, Grey, Doer Paris, Proximity.
Working on everything from TV Scripts, Radio, Digital, social media, DM, emailer.
+ Show more
Skills
- Advertising
- Marketing PR
- Writing
- Copywriting
- Blogs
- Creative
- Social Media Marketing
- Office
- Word
- Content and Media Writing
- Copywriting