I'm an experienced Creative Director and Producer with a natural flair for devising and realising emotive and considered communications and experiences across mediums, particularly within experiential. My solutions to a brief are always grounded in a clear strategy, strong narrative and with great care and detail spent on the content and aesthetic outcome.
I'm passionate and fascinated by human nature, the arts, design, technology, trends and cultures which naturally inform my work. Unearthing the new or revisiting the old allows me to keep my work as fresh as possible. I love to write both copy for work and personally. I will question the status quo and enjoy collaborating with people who have a similar inquisitive and uncompromising approach to the delivery of creative projects.
I live with my husband and young son, between London, the Welsh countryside & New York, with a specialism for designing experiences for a range of luxury and lifestyle brands, that wish to positively impact on their audiences wellbeing.
‘I’ve always been interested in helping people become the best versions of themselves. Through my own personal observations and experience of managing creative teams within an agency environment, I’ve seen how important creative expression is to our personal wellbeing as well as an organisations culture.
This led me to become an ICF accredited Happiness Consultant providing a solid foundation in the theory, psychology and practice of happiness. I believe that we each have an innate need for and respond instinctively to creative expression. In the world of events, advertising, PR & marketing communications, designing creatively thoughtful experiences that move our audiences can inspire positive change, fast-track learning or deepen understanding, and create a powerful collective energy.’
In late 2021 I co-founded the consciously curated lifestyle store for motherhood, & Mother. After noticing a gap in the market for a place that housed genuinely sustainable, beautiful and intentional pieces to support the whole journey of motherhood.
www.andmotherstore.com
Projects
- Good Beets KitchenYou'd always find us in the kitchen at parties... cooking! A personal project with my good friend Rebecca formed from our combined passion for yummy healthy food. We launched Good Beets Kitchen in 2014, offering energising, delicious and organic snacks, free from preservatives, refined sugar and gluten. Our special occassion hamper boxes were a real winner and quite rapidly businesses (especially within the creative industries) were purchasing them as gifts for clients which were hand deliver wi
- Karina Twiss PhotographyThe talented beauty and fashion photographer Karina Twiss and I have worked together since 2012 when we shared a studio space in East London. Over the life-span of our working relationship we have worked for publications such as Wonderland, iD, Grazia and Rollercoaster, and brands such as Wella and Harrods. The focus of my services for Karina is in shoot production, art direction and support with the preparation of tretments and final submissions.
Projects credited in
- Sony World Photography AwardsCrown have been responsible for Sony’s activation of the Sony World Photography Awards (SWPA) since its inception in 2007. The Awards is a pivotal event for Sony, a premier platform to showcase the brand’s photography credentials in support of the World Photography Organisation (WPO) and their objectives. Promoting the world of photography from a diverse, artistic pool of amateurs and professionals, SWPA has become the world’s largest photography competition, recognising emerging talent from ac6
- Graduate Fashion WeekGraduate Fashion Week Graduate Fashion Week is the world’s leading event that celebrates the creativity of students and graduates of fashion. Founded in 1991, Graduate Fashion Week (GFW) showcases the work of over 1,000 of the very best students and graduates from the most influential and inspiring universities around the world. Over the course of its tenancy, the annual event attracts over 30,000 guests and features an eclectic mix of live photo shoots; interactive talks; catwalk shows and exh
- Kinetica art fair x crown communications: 10 year anniversary exhibition of lightWe were delighted to support ground ground-breaking new art media fair Kinetica with their 10 year anniversary exhibition. We’ve long been fans and it’s a rich source of inspiration, showcasing pioneering performative, live performance and media art installations. Following on from this we collaborated on a month long exhibition, at our Soho office, showcasing the works of three artists featured at the 10th anniversary show.7
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Work history
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Creative Director & Multi-disciplinary ProducerBOYD London
United KingdomFreelance
I have worked with global brands, creative agencies, start-ups and artists to design & style memorable moments for over 15 years. I am a Creative Director specialising in Experience and Environment design, a Multi-disciplinary Producer working across live, video and hybrid, and most recently the Co-Founder of the sustainable lifestyle store & Mother. My work spans experiential, conferences, brand activations, exhibitions, roadshows, award and fashion shows, parties and shoot production for all types of audiences.
EXPERTISE
Creative Direction - Experience & Environment
Audience Segmentation & Trendspotting
Creative Production inc strong budget management
Copywriting - tenders, scripts, CTAs
Art Direction - photography, film, branding
People & Culture
PERSONALITY
Empathetic
Self-starter
Detail orientated
Intuitive
Problem solver
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Co-FounderAnd Mother Store
United KingdomFreelance
& Mother (@andmotherstore) is a unique online retail destination.
Noticing a gap in the market we launched the first consciously curated lifestyle store for motherhood. All of the pieces we stock have strong positive impact credentials and are both intentional & beautiful.
Our litmus test ensures that everything will genuinely enhance the lives of mothers at different stages of their journey, without compromising on style or ethics.
www.andmotherstore.com
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Skills
- Creative Direction
- Brand Experience
- Live Event
- Creative Campaigns
- Exhibition Environment
- Experience Design
- Environment Design
- Copy
- Production
- Project Management