Everyone calls me Cassie! Since receiving a First Class with Honours degree at the University of the Arts in Fashion Promotion, specialising in PR, I have always worked in marketing. With an incredible drive to continually learn and be responsive to a constantly developing market, I have an enthusiasm for marketing (digital, email, offline), social media, copywriting, advertising, SEO, PR and creating engaging content.
With a rich history of working across both fashion and contemporary art, these ever-changing industries mean that I bring my innovation and results-driven determination every day! As you will be able to see from my previous experience I am an incredibly loyal employee, preferring to commit and grow with a company.
I love analytics and have much experience in dealing with budgets and managing marketing schedules. I am a first-class communicator with a strong work ethic, an organised approach and am an effective multitasker with high-level attention to detail.
Work history
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Design Collection AssistantZabludowicz Collection
London, United KingdomFull Time
Social Media and Marketing
• Plan and manage the Zabludowicz Collection social media schedule, delivering follower growth.
• Create highly effective, original content that is engaging, innovative and informative.
• Strengthen the Zabludwoicz Collection social network, building engagement and increasing impressions.
• Organising and hosting, within a set budget, engaging influencer events to brand build.
• Using data reporting and insights I strengthen social media activity by regularly analysing results.
• I manage social media advertising campaigns working within a budget, creating content and analysing results.
• Delivering digital content and programming during a time when physical exhibitions and events aren’t possible.
• Promote public programme and exhibition information to external listing websites and others.
• Monitor media coverage and archive press clippings.
• Research advertising opportunities.
Website Content and Copywriting
• Update the Zabludowicz Collection website content with copy, images and videos, public programme events and exhibition listings.
• Regularly research, write and publish news articles onto the Zabludowicz Collection website, keeping the website topical and strengthening SEO.
Collection Database Management and Archiving
• Responsible for the full cataloguing of the Zabludowicz Design Collection, ensuring each design piece is photographed, located, condition checked, numbered then entered into the database.
• Fully manage the collection through the database, dropping any reports required by the curatorial team and overseeing all design collection loans to galleries and museums, while maintaining our internal, permanent exhibition.
• Part of my role is to stay ahead of the design market, researching and archiving information on key designers and market prices.
• Organise conservation with outside conservators ensuring the longevity of the collection.
Communications InternWhite Cube
- London, United KingdomInternship
Press and Copywriting
• Main responsibility was to create press clippings on all White Cube represented artists featured in the digital and print press, digitally file and circulate to the whole staff.
• Researched and wrote a news article for the White Cube website.
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Skills
- Marketing
- Communications
- Social Media
- Content
- Copywriting
- Admin
- Social Media Advertising
- Organised
- Adobe Photoshop
- Microsoft Office
Education
BA(Hons) Fashion PromotionUniversity of The Arts London (UAL)
- London, United Kingdom
RESULT: FIRST CLASS WITH HONOURS
Edexcel Foundation Diploma in Art DesignUniversity of The Arts London (UAL)
- London, United Kingdom
Pass Edexcel Diploma in Foundation
Studies (Art and Design)