Cassandra Hall

Strategic Senior Account Manager

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  • LocationUnited Kingdom

Projects

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About me

 

Marketing professional who brings a unique breadth of marketing experience across digital, social, content, brand, insight & trend analysis, and strategic innovation. Having studied arts and sciences to a Masters level and completed a multi-faceted management programme with Omnicom, I have been fortunate to experience, and benefit from straddling disciplines. This is reflected in my current hybrid role, driving global projects from both a relationship and strategic creative standpoint, across a myriad of channels and industry sectors. My particular interests lie in creativity, culture & emerging technologies, resulting in unique experience design; something I personally seek in every one of my pursuits.

Skills

 

  • Account Management
  • Brand Management
  • Business Development
  • Management
  • Marketing
  • Digital Marketing
  • Digital Strategy
  • Strategy
  • PR Media Communications
  • Social Content Strategy
  • Cultural Strategy
  • Research Insight
  • Innovation Consultant

Work history

Currently

Senior Account Manager & Strategist

Naked Communications

Aug 2014
  • Virgin Atlantic, Heineken, Burger & Lobster ROLES AND RESPONSIBILITIES - Responsible for senior relationships with, and strategic direction of a variety of clients - Leading multi-channel projects (ATL, brand, digital, social, CRM, data-driven) and inter-agency planning - Developing the ‘Innovation’ product suite; lean methodology, experience planning & MVP development - Core part of the New Business & Marketing team, driving fame for the agency and new business acquisition; - Instrumental in building thought-leadership (IP/event-series), owned & social content for the agency - Acting cultural strategist; interpreting trends, hosting briefings, and designing insight-driven digital strategies ACHIEVEMENTS - Successfully pitched for a multi-faceted role spanning client business, innovation, cultural intelligence, digital & content strategy - Managed the launch of a global, always-on editorial platform for Virgin Atlantic customers (UX, UI, data planning, content) - Brought in Burger & Lobster brand & digital business / client lead - Facilitated a lean innovation design project for Virgin Atlantic; output was a recently launched Virtual Reality experience - Scoping and delivering regular cultural briefings for the agency; how tech impacts consumer and brand - Joint editor of the Naked-Zine; content and distribution strategy, commissioning / self-producing written & visual editorial - Designed and delivered Naked’s inaugural thought-leadership event - content creation, web build, event & media planning, CRM

2015

RAPP

RAPP UK

Feb 2013 - Jul 2015
  • Barclays, Virgin Media, Novartis ROLES AND RESPONSIBILITIES - Strategic management of campaigns - from concept to creation - across print & online including e/CRM, social and mobile - Understanding the bigger picture, in order to contribute and ‘own’ big ideas that tie agencies, projects and teams together - Line-management of two Account Managers & an Account Executive - Identifying and developing opportunities in digital for clients - Working alongside UX and UI to build compelling customer experiences - KPI development and reporting; focus on stretching budget where client spend gets best value - Regular client-facing presentation delivery & sell-in of ideas ACHIEVEMENTS - Promoted to Senior Account Manager within 10 months - Awarded the IDM Diploma in Digital Marketing - Acting client & strategic lead on a global integrated pitch - Creating and selling-in a content strategy that consolidated all communications to digital (improving client ROI) - One of the content solutions: producing an award-winning personalised video for email & landing page (40,000 data variables led to 1,100% uplift in CTRs) - Developing and rolling-out a test & learn 12-month cross-channel Retail switching strategy

2012

DAS Accelerate Management Trainee

Omnicom Group

Aug 2011 - Dec 2012
  • A fast-track prestigious graduate marketing programme. Over 16 months I worked at 5 leading agencies within the global Omnicom communications holding group. Personal development and leadership coaching from Kaisen business psychologists and an end-of-program presentation to Omnicom agency leaders on ‘The Future of Agency Connection’.

Education

2009

BA(Hons) Ancient History

University of Nottingham

Aug 2006 - Jul 2009
  • BA (Hons) Ancient History

Awards

2013

IDM Professional Diploma in Direct and Digital Marketing (Dip IDM)