Cassia Geller

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Journalist - Content Strategist

About me

A lively and versatile writer, editor, commissioning editor and strategist with particular expertise in lifestyle, travel, culture and branded content across print, digital, video and social platforms.

Skills

  • Writing
  • Copywriting
  • Editing
  • Journalism
  • Lifestyle
  • Blogging
  • Creative
  • Features
  • Proofreading
  • Web Content
  • Content Marketing
  • Sub-editing
  • Luxury
  • Video Scriptwriting
  • Arts Culture
  • Content Strategy
  • Travel
  • Social Media
  • SEO
  • UX

Work history

Currently

Editorial Director

The Seed

Jan 2017
  • Lake Atitlán, Guatemala
  • Full Time
  • Short-term role, ending at the end of February. In charge of all editorial for a burgeoning community and education centre in Lake Atitlan. While working on an overarching content strategy, other tasks involve script-writing and overseeing film production, and creating features for international publications, newsletters and blogs.

Currently

Consultant

Freelance

Jul 2016
  • Freelance
  • Freelance writer, editor and consultant. Recent clients include Wolf & Badger, Eurostar, Bookmark Content, Camper & Nicholsons and The Glebe, with work spanning articles, content strategies, subbing and script and copywriting.

2016

Editor

Forward Worldwide

Mar 2015 - Jun 2016
  • London, United Kingdom
  • Full Time
  • New business and consulting editor. As an editorial lead for pitch work coming out of content marketing agency Forward, I worked with the design and commercial teams to conceive of a 360° content strategy before working up creative. On top of managing Forward’s website and blog, other roles included being launch editor of a new concept for Tesco Wine, taking their print offering in a different, more aspirational direction, writing and producing a campaign film for homelessness charity StreetSmart, working with the Forward Arts Foundation, and writing film scripts for Patek Philippe.

2016

Editor

American Express Travel

Mar 2015 - Jun 2016
  • London, United Kingdom
  • Full Time
  • Digital destination guides and smart, expert-written travel features for American Express, published in 15 markets and four languages. Managing the overall SEO-centric, trend-led content strategy, I generated all ideas and commissioned leading authors, journalists and bloggers from around the world, also contributing regular articles, subbing, publishing via two CMSs and working across social media, art direction and video. Most recently, I helmed a complete site redesign and relaunch, a year-long project that included a refreshed content strategy, UX and creating 15 new destination guides ahead of expanding into several major markets.

2015

Editor

Fabric Magazine

Feb 2014 - Mar 2015
  • London, United Kingdom
  • Full Time
  • A monthly luxury London lifestyle and property publication. Besides all planning and commissioning, working with the art director to create something consistently new and beautiful on a budget, I produced more than half of the content, plus advertorials, did all subbing and proofing, and ran the active website and Twitter. I extended the print offering, including three extensive supplements, launched a monthly iPad magazine, introduced video content, and relaunched the website – working simultaneously as Luštica Bay’s editor for nine months.

2014

Editor

Luštica Bay

Apr 2013 - Oct 2014
  • London, United Kingdom
  • Full Time
  • A destination guide for Montenegro’s Luštica Bay, comprising a glossy biannual print and tablet magazine. After creating a brand identity for the destination and producing a launch issue in under a month, I oversaw the creation of a responsive website, created print and digital brochures, two international advertising campaigns, regular emails and press material, and produced articles and supplements for regional and international publications before producing a second issue.

2013

Assistant Editor

SIX Magazine

Nov 2011 - Apr 2013
  • London, United Kingdom
  • Freelance
  • Healthy and beauty associate. Digital fashion and lifestyle publication championing sustainable and ethical living. Position involved pitching and developing ideas into features on wellbeing, beauty and lifestyle.